Redefining Excellence: The Future of Hotel Solutions with BookandLink Cloud Hospitality Software

Step into the future of seamless hotel management with the all-new BookandLink Cloud Hospitality Software. Our recently revealed logo symbolizes a commitment to revolutionizing the hospitality industry, providing exceptional experiences for hotels around the globe.

At BookandLink, our mission is clear: to offer the best-in-class solutions that redefine the way hotels operate. Our comprehensive suite includes an advanced channel manager, a user-friendly booking engine, an efficient front office system, a streamlined Point of Sale (POS), a robust review management platform, and a secure and convenient Payku payment system. Each component is meticulously crafted to elevate the guest experience and simplify the complexities of hotel management.

  1. Channel Manager (ChannelKu): Optimize your hotel’s online presence effortlessly. ChannelKu ensures real-time synchronization across multiple platforms, maximizing your visibility and boosting bookings.
  2. Booking Engine (BookingKu): Transform potential guests into confirmed bookings with our intuitive booking engine. Tailored for user convenience, it seamlessly integrates with your website, providing a hassle-free reservation process.
  3. Front Office System (HotelKu): Enhance operational efficiency with our advanced front office system. From check-ins to check-outs, streamline your processes and create a seamless experience for both guests and staff.
  4. Point of Sale (StoreKu): Elevate your in-house services with our POS system. Whether managing restaurant orders or room service, StoreKu simplifies transactions and enhances guest satisfaction.
  5. Review Management (ReviewKu): Take control of your online reputation with our robust review management platform. Monitor and respond to guest feedback, ensuring your hotel maintains a positive image across various review platforms.
  6. Payku: Prioritize security and convenience with our integrated payment system. Offering a secure and efficient way to handle transactions, ensures a smooth payment experience for both guests and hoteliers.

At BookandLink, innovation is an ongoing journey. We are committed to continuously enhancing our technology system to provide a real-time distribution system. Stay ahead of the curve with our evolving suite of solutions, ensuring your hotel remains at the forefront of the hospitality industry.

Experience the future of hospitality solutions with BookandLink Cloud Hospitality Software. Upgrade your hotel’s operations, delight your guests, and stay ahead of the competition. Embrace innovation, choose BookandLink, and redefine excellence in hospitality.

BookandLink: Helping Properties Perform Better on

BookandLink goal is to guide you seamlessly from property onboarding to that eagerly awaited first booking. With our collective expertise, we’re here to ensure your properties engage on a successful journey with Now is the time to take your property’s reservations to new heights and strengthen your pricing foundation for outstanding business success! Let’s maximize your bookings, minimize unsold rooms, and create a strategy that stands the test of time.

Ready to upgrade your property management game?

Getting your properties’ first reservations

Help your properties kick off their journey with us with simple and actionable tips that can get them seamlessly from registration to reservation. Our advice helps reduce the time it takes for properties to receive their first booking as soon as they become open/bookable on the platform.

How to make your properties stand out

The majority of properties we onboard are quick to receive bookings. For example, more than 40% of newly listed Home properties get their first booking within a week. We analyzed onboarding data from properties on our platform, as well as the actions that impact the time it takes for properties to get their first booking – and continue to get bookings. Here are some best practices we identified:

  • Flexible cancellation policies
  • Setting up cancellation policies
  • More photos and a higher content score
  • Set weekly rates
  • Pricing per guest
  • Consistent availability

Pricing Foundations

We’ve always known that travelers want rates that are competitive, transparent, and compelling. Making sure each potential guest is shown the right price at the right time is key to securing more bookings. It can also help reduce cancellations, minimize unsold rooms, and prevent the need for last-minute discounts.

A strong foundation is the key to any successful pricing strategy. Our base rate plans and customizations help you build a setup that’s right for your business. Once you set up your Rate Plans, it’s a good idea to regularly review and optimize them, maximizing your reach with travelers, increasing your bookings, and driving higher occupancy over time. Build a strong foundation with two base rate plans. Set your rate plans here.

Fully Flexible

Offers the most freedom for travelers, with free cancellation at least seven days before check-in. This is generally the most expensive Rate Plan on our platform – it’s also the most booked.


Can help you secure more guaranteed bookings and revenue, but at a lower price. It’s a popular choice for bookings made less than one week in advance.

Here are the benefits of offering a combination of Rate Plans:

  • Booked most frequently
  • Different preferences for different trips
  • More guests in your property

To get more information: email us to |


Maximizing Bookings: A Guide to Country and Mobile Rates on

Understanding Country Rates

Attract travelers from countries and regions you want to target by offering Country Rates. Use Country Rates as part of your pricing strategy to unlock domestic and international demand

Country Rates can help you unlock domestic and international demand by offering great prices to travelers in countries you particularly want to target. You can boost your bookings by customizing the discounts you offer to specific markets: the country where your property is located, other individual countries, entire regions, or the whole world.

Adding Country Rates is a proactive step that you can take as part of your pricing strategy to increase your property’s occupancy. You’ll strengthen your pricing position by offering a discount only to potential guests in the countries where you need a boost. And if things change, you can manage your Country Rates at any time.

You can choose to offer any discount amount of 5% or above. We’ll only display this discount amount to people using our platform in the countries or regions you want to target. Country Rates are active throughout the year, and you can choose a maximum of 30 blocked dates when they don’t apply.

Country Rates apply to all of your rooms and Rate Plans. The Country Rate discount is on top of any Genius discounts you offer and any other promotions you’ve set up, except Mobile Rates and Limited-time Deals.

Keep in mind that depending on the country your property is based in, this feature may not be available to you due to legal or commercial restrictions. We’re working to roll out Country Rates to all countries as soon as possible.

Activating Country Rates

Here’s how to set up Country Rates for your property

  1. Log in to the extranet
  2. Click on Rates & Availability and then click on Country rates
  3. Select the countries or regions you want your Country Rate to apply to. We display these in the order we recommend you prioritize each country or region based on what we know about your property and your previous bookings. If there’s an arrow next to a region, you can click on it to select individual countries within that region.
  4. Enter the percentage discount you want to offer
  5. Choose any check-in dates when you don’t want your Country Rate to apply
  6. Click on Review and then click on Activate if everything looks right


Understanding Mobile Rates

Increase your bookings from mobile devices by up to 30% by offering special Mobile Rates. Mobile Rates can also help you target millennials, who are more likely to book using mobile devices.

A Mobile Rate is a special discounted rate that’s only visible when someone uses our app or accesses our website using a mobile browser. You can use Mobile Rates to increase your bookings from mobile devices by up to 30%.

The majority of reservations on our platform are made using mobile devices, so offering a Mobile Rate helps you tap into this large group of potential guests. Mobile Rates can also help you target millennials, who make up over 65% of bookings on our mobile channels.

When you offer a Mobile Rate, a special badge appears next to your property in the search results, on your property page and during the booking process. We’ve found that all of this helps to improve your conversion with mobile device users. Mobile Rates are active throughout the year, and you can choose a maximum of 30 blackout dates when they don’t apply.

Mobile Rates apply to all of your rooms and Rate Plans. The Mobile Rate discount is on top of any Genius discounts you offer and any other promotions you’ve set up, except Country Rates and Limited-time Deals.

Setting your Mobile Rates

You can choose to offer any discount amount of at least 10%, but for the best results, we recommend a discount of 15%. We’ll only offer this discount in our app, or both on our app and our website in mobile browsers.

By activating Mobile Rates on both our app and mobile website, you can reach 30% more potential guests compared to the app alone. Targeting mobile users is more important than ever since increasing numbers of travelers use mobile devices when both thinking ahead to future trips and booking spontaneously.

Activating Mobile Rates

If you don’t already have a Mobile Rate set up, from the Opportunity Centre in the extranet you can quickly create one using our recommended settings. Or you can follow these steps to set up a custom Mobile Rate using your own choice of settings:

  1. Log in to the extranet
  2. Click on Promotions
  3. If you already have other promotions set up, click on Choose new promotion (you don’t need to click on this if your Mobile Rates will be your first promotion)
  4. Click on Add Promotion next to Mobile rate
  5. Choose where you want your Mobile Rate to appear by selecting either App and mobile web or App only
  6. Enter the percentage discount you want to offer
  7. Choose any check-in dates when you don’t want your Mobile Rate to apply
  8. Click on Review and then, if everything looks right, click on Activate

If you don’t see any options to activate Mobile Rates on the Promotions page, follow these steps instead:

  1. Log in to the extranet
  2. Click on Rates & Availability or Calendar & Pricing and then click on Mobile rates
  3. Click on ‘Add new mobile rate’
  4. Choose where you want your Mobile Rate to appear by selecting either App and mobile web or App only
  5. Enter the percentage discount you want to offer
  6. Choose any check-in dates when you don’t want you Mobile Rate to apply
  7. Click on Review and then, if everything looks right, click on Activate.

Hotel Reviews? Meet ReviewKu

In today’s digital age, reviews play a primary role in shaping perceptions about hotel brands and businesses. Keeping track of these reviews can be a challenge, especially when they’re scattered across multiple platforms. With ReviewKu – your comprehensive review management tool designed to simplify and enhance your review-related tasks.

All Your Reviews in One Place: With the ability to pull feedback from various Online Travel Agents such as, Traveloka,, Airbnb, Expedia, Google, Tripadvisor, and even direct reviews from Booking Engines, ReviewKu ensures you have a wide view of your hotel brand’s reputation across the digital landscape.

Unified Dashboard for Effortless Review Management: ReviewKu’s sophisticated yet user-friendly dashboard allows you to collect, organize, and respond to feedback from various sources. No more sifting through different sites or apps. Everything you need is right here.

Directly Engage with Your Audience: With ReviewKu, you can read and reply to customer feedback without leaving the platform. Our intuitive design ensures you interact seamlessly, making review management a breeze.

Timely Engagement for Lasting Relationships: Every review is an opportunity to engage. ReviewKu’s feature ensures you never skip a beat. By promptly acknowledging feedback, you not only show customers they’re valued but also encourage deeper, more enduring relationships.

Simplify Your Review Process: Managing feedback across various platforms can be daunting. ReviewKu eliminates this hassle, letting you focus on what truly matters – your customers.

Analytics for Deeper Insights: Dive deep into customer sentiments and discern patterns with ReviewKu’s advanced analytics tool. Understand what your guests love and where there’s room for improvement.

Elevate Your Brand: A proactive approach to review management can significantly uplift your brand reputation. Harness the power of positive feedback, drive customer satisfaction, and pave the way for increased business success.

Showcase Your Reviews: Why keep all that positive feedback hidden? Integrate the ReviewKu widget onto your hotel website and let your potential guest witness firsthand the exceptional experiences others have had with your brand.

With ReviewKu at your side, managing feedback becomes a seamless and efficient task, positioning you at the forefront of the digital review landscape.

Want to experience the power of ReviewKu firsthand? Get your free trial now! Reach out to us at and launch on a transformative journey in review management. Embrace the future with ReviewKu!

BookandLink’s Channel Manager: Powering Hiveroom Properties Across the Philippines

As the hospitality sector constantly shifts and evolves, collaborations and integrations often bring the most transformative changes. BookandLink is thrilled to share our recent partnership with Hiverooms, a renowned player in the Philippine hospitality industry. By leveraging our sophisticated Channel Manager, we aim to enhance the management and distribution of Hiveroom’s growing portfolio of properties.

Understanding Hiverooms

Hiverooms isn’t just another entity in the hospitality sector; it’s a force of innovation. With its roots in Cebu, Hiverooms is committed to bridging the space between time-honored accommodation traditions and the dynamism of modern technology. With numerous successful experiences, Hiverooms has been at the forefront of promoting efficiency and enhancing the guest experience.

Their portfolio, boasting over 30 distinguished hotels and resorts, showcases their dedication to excellence. Yet what sets them apart is their meticulous approach to integrating technology without compromising the essence of traditional Filipino hospitality.

Why BookandLink?

The essence of our collaboration with Hiverooms rests in our mutual understanding of the dynamics of the hospitality industry. BookandLink’s Channel Manager is more than just a tool; it’s a solution designed to smooth operations, optimize room distribution across multiple OTAs, and offer real-time updates to prevent overbookings.

By integrating our channel manager, Hiverooms can expect:

  • Seamless connectivity to multi-distribution channels.
  • Automated real-time inventory and rate updates.
  • Insights and analytics to drive decision-making.
  • Enhanced guest satisfaction through efficient room allocation.

Hiverooms Promise

With a deep-rooted understanding of the Philippine market and its unique challenges, Hiverooms is a beacon for local establishments seeking growth and development. Their solutions, backed by 15 years of industry experience, are tailored to the local market’s needs, ensuring establishments cater to both local and international travelers effectively.

Looking Ahead

Our partnership with Hiverooms represents more than just a business collaboration; it combines tech expertise and hospitality brilliance. We’re not just working to change how hotels operate; we’re reshaping guest experiences and establishing refined benchmarks for the hospitality sector in the Philippines.

Reach Out

For Philippine properties aiming to harness the power of advanced hospitality solutions, connect with Hiverooms. As a proud partner of BookandLink, they are primed to offer insights and tools tailored to lift your operations.

Contact or visit or

Beyond Borders: Tripla’s Strategic Collaboration with BookandLink to Reshape Asia Hospitality

BookandLink with Tripla Japan, September 2023 

Japan’s distinguished hospitality tech leader, Tripla, is set to elevate the hotel industry after strategically partnering with distribution solutions provider BookandLink. This collaborative leap aims to revolutionize the guest experience by weaving together the technological prowess of both firms

Tripla, acclaimed for its commitment to innovative solutions, has been steering the hospitality sector towards digital transformation with its robust tools. The “tripla Book” reservation engine, the “tripla Bot” AI chatbot, and the “TRIPLA Connect” CRM/marketing service are prime examples of its tech arsenal. Having carved a niche in Japan, Tripla is ardently eyeing East and Southeast Asia for its expansion, focusing on penetrating markets like Indonesia, where its collaboration with BookandLink is poised to be a game-changer.

What are the expectations for Bookandlink’s current and future clientele?

For our current clients in Southeast Asia and several hotels in other countries, we don’t expect significant changes. However, we anticipate advancements in both technology and services.

BookandLink, envisioned by the seasoned Philippe Raunet, has made notable strides in the IT and hospitality sectors. Their expertise lies in channel management and guest engagement technologies, complementing Tripla’s suite seamlessly. Their flagship service, “CHANNELKU,” bridges the gap between global online travel agents (OTAs) like, Agoda, and Expedia and local giants such as Traveloka, Tiket and PegiPegi. Their recent alliance with Oracle’s OPERA Cloud accentuates their commitment to industry advancement.

Philippe Raunet, CEO of BookandLink, expressed, “Our collaboration with Tripla resonates perfectly with our foundational goal of equipping hoteliers with groundbreaking tools to enhance guest relations and profitability. As we witness the hospitality industry in regions like Indonesia metamorphosing in the post-COVID epoch, our unique position as a comprehensive solutions provider has garnered us immense trust amongst Indonesian hoteliers.”

Echoing the optimism, Kazuhisa Takahashi, Tripla’s CEO, stated, “Our mission is to empower hoteliers with cutting-edge technology, fortifying direct channels that stimulate profitable guest connections and loyalty. Merging with BookandLink broadens our horizons and sets the stage for unparalleled travel tech and distribution advancements.” This mutual vision forecasts a substantial increase in facility count. The transition plan for current BookandLink users to “Tripla Book” will magnify its functionalities, while BookandLink’s channel manager technology will fuel the “Tripla Channel,” locally and internationally. The acquisition intricacies involved a mix of liquid assets and Tripla equity, with both the Development Bank of Japan and Tripla absorbing ownership stakes in BookandLink.

Finally, this partnership is ready to revolutionize the hospitality technology landscape by presenting previously unheard-of solutions in a field that is constantly changing. Both teams are galvanized for the journey ahead, confident that their combined expertise will herald a new age for the industry, especially in the promising terrains of Asia.

9REATNESS in Bali: BookandLink’s Anniversary Blend of Growth, Community, and Joy

Congratulations are in order for BookandLink Hospitality Software, which recently celebrated its 9th anniversary with a spectacular three-day event in Bali, Indonesia, duly themed “9REATNESS” From August 30th to September 1st, 2023, team members from across the region—Thailand, Yogyakarta, Jakarta, Surabaya, and Bali—converged to participate in a series of activities.

The celebration kicked off with a Townhall Meeting, a crucial gathering that served as a platform for dialogues around the company’s growth and future prospects. Conversations were not just cursory but dug deep into the very essence of what makes BookandLink tick. The team assessed every aspect of the operation to ensure it is not only functioning optimally but is also ready for upgrades that will make it the best system and service in its category. One could almost touch the electric atmosphere as team members discussed the readiness to go global.

Not content with just looking inward, the BookandLink team extended its efforts to the community with a Corporate Social Responsibility Beach Clean-Up event at Pantai Jerman, Kuta. This wasn’t just a one-off nod to social responsibility; it’s part of a long-standing monthly program the company proudly maintains. It’s all about walking the talk and making a tangible difference in the local environment.

Intermingled with these formal events were internal discussions involving all divisions of the company. The goal was clear: to share thoughts and feedback collaboratively. This exchange of ideas aimed to refine and elevate BookandLink to unmatched heights, not just within Indonesia but on the global stage as well.

The grand finale was a dinner around the breathtaking Kuta Beach on the closing day. It wasn’t just about savoring delicious food, but also about savoring the sense of unity and camaraderie that defines the company’s culture. As the team sang and danced the night away, they also celebrated their collective efforts and the road ahead, promising even greater achievements.

In essence, BookandLink’s 9th anniversary wasn’t just a milestone to be marked but an embodiment of the values, ambitions, and community spirit that have fueled the company’s journey so far. It set the stage for the incredible potential that lies ahead. As they say, onward and upward—BookandLink is ready for the world, and the world had better be ready for BookandLink.

Connecting BookandLink and OPERA Cloud PMS through Oracle Cloud Marketplace

In the rapidly evolving world of hospitality, technology has emerged as a powerful force, propelling hotels to explore innovative solutions that redefine operations and exceed guest expectations. At Bookandlink, we are excited to unveil the latest advancement in this journey: our official integration with OPERA Cloud via Oracle Cloud Market.


Experience the All-in-One Solution: Bookandlink

As comprehensive, cloud-based hospitality software, Bookandlink simplifies property management for hotels, vacation rentals, chains, and hospitality businesses everywhere. Our platform offers complete features, empowering you to manage your properties anytime, anywhere, and efficiently. You can easily save time and optimize revenue by leveraging this user-friendly and comprehensive system.

In this dynamic landscape, where delivering seamless guest experiences and streamlining operations is most important, we are proud to introduce a critical solution that seamlessly marries technology with hospitality management. Our white-labeled solutions are precisely crafted to align with your brand’s ethos. They provide guests with a centralized hub catering to their every need, from pre-arrival excitement to post-departure reflections.

Empowering Through Bookandlink’s Services:

  • Channel Manager
  • Booking Engine
  • Payment Gateway
  • Metasearch by Google Hotels and More

These services collectively equip hoteliers with the tools to enhance guest satisfaction and boost overall revenue by simplifying processes and maximizing staff efficiency.


Advancing Integration with OPERA Cloud via Oracle Cloud Market:

We’re taking a monumental step forward in our unwavering pursuit of innovation. We’re thrilled to announce our integration with Oracle Cloud, facilitated seamlessly by Oracle Cloud Market. This groundbreaking partnership opens pathways for providers and vendors, offering a direct route to access crucial data required for building integrations with OPERA Cloud. This collaboration boosts enhanced efforts between diverse technologies within the hospitality ecosystem.

With Bookandlink’s two-way integration seamlessly intertwined into OPERA Cloud via Oracle Cloud Market, the collection of information flows across integrated systems. From complex reservation details to seamless payment processing, every operation harmoniously comes together, empowering you to manage all aspects of your establishment effortlessly.


Connect and Discover More:

To dive into this integration and explore its transformative potential, we invite you to visit us at or directly engage with our dedicated team at

The future of hospitality has arrived, and Bookandlink stands committed as your partner in this transformative journey. Join us as we transform guest experiences and promote operational excellence through the fusion of innovation and collaboration.

[Hotelier Insight] – Most Popular Online Booking Channel

We recently interviewed one of our hotel partners, who is effectively utilizing all of our connectivity provider partners to boost bookings for their hotel. We are inquiring about the best practices, the challenges faced, and how Bookandlink can provide a solution.

Real-time customer engagement is a crucial element for a successful distribution strategy. Online travel agencies (B2C), bed banks and wholesalers (B2B), and the hotel’s direct website are the primary sources for hotel bookings. Discovering each booking source’s advantages and challenges can help make informed decisions about the channel mix. Developing a robust blend that caters to your unique requirements is essential to boost direct bookings for your hotel business.

Online Travel Agents (B2C)

Online travel agents like, Expedia, Airbnb, and account for approximately 40% of hotel bookings. OTA platforms usually charge a commission fee for bookings. Guests can quickly make reservations and payments through the OTA website. OTAs receive a commission for each booking, and the property gets the remaining amount. Maximizing profits requires diversifying booking channels. Relying solely on OTAs for reservations can have a negative impact due to their high commission fees, which can reach up to 20%–30% per booking. Online travel agencies (OTAs) may request hotels to participate in promotional campaigns to increase visibility and lower rates.

Many property owners use a channel manager, such as ChannelKu, to streamline the distribution of their inventory and consolidate their rates, rooms, and channels into a centralized location for greater efficiency.

  • Your hotel brand can attract travelers worldwide, regardless of their target markets or demographics.
  • Region-specific online travel agencies such as and Traveloka provide access to exclusive niche markets for travelers.
  • The “billboard effect” is a powerful tool that can enhance the visibility of your property to potential travelers who may not have been previously aware of your establishment. By leveraging online travel agencies (OTAs) for research, it increases the likelihood of consumers booking directly with your property.
  • You can effectively manage the distribution mix by utilizing marketing incentives, special offers, and inventory allotments. Maximize your OTA sales share with these powerful tools.
  • The hotel occasionally promoted a “unique promotion,” while well-known OTAs imposed steep commission fees.
  • The guest journey can be minimally influenced by the provider when guests reserve your hotel through an OTA. Additionally, limited insights may be provided into these guests since the initial interaction is with the OTA and the guest data.
  • Monitoring and upholding rate parity between online travel agencies (OTAs) and direct booking channels is essential.
  • ChannelKu is a tool that enables you to manage rates and inventory across all OTA platforms.
  • Using rate multiplier features, boost your rates for certain OTAs that violate parity.



What is a Bedbank, and how does it work? Max Starkov, an adjunct professor at NYU Tisch Center for Hospitality, said bed banks have significantly contributed to hotel distribution for over two decades. Hotel accommodation wholesalers have existed for several decades, predating the advent of online technology. Therefore, they are not a novel business model. Bed banks, specialized B2B platforms, contract supply from hotels, and accommodation providers. Long-haul international vacation destinations usually have this supply available. This travel solution is accessible to sellers who consolidate travel demand from multiple sources, including traditional travel agents, small and medium-sized tour operators, and select low-cost airlines. A bed bank provides a beach resort in Thailand to retail travel agencies based in London.

  • Bedbanks provide extensive partnership opportunities, reducing the inconvenience for hotels to engage in individual contracts with travel agents or corporate firms.
  • Bed banks are the most effective way to achieve targeted-based occupancy.
  • For optimal results, it is recommended to operate bed banks at rates 5% to 10% lower than the net rates obtained from OTAs.
  • Bedbanks may sell rooms at higher prices than OTAs. The anticipated Average Room Rates are not being achieved as intended.

Our hotel partners utilize ChannelKu’s Room Allocation feature to guarantee that Bedbanks is assigned at least 25% of the rooms available.


Direct Booking

Direct booking refers to guests making reservations directly with the hotel rather than relying on a third-party online travel agency (OTA) or other intermediaries. When a hotel employs a third-party platform vendor, they typically opt for a fixed-fee or commission-based model.

  • Enhancing guest experiences can be achieved through personalized and exclusive guest relationships.
  • Enhance your experience with our exceptional pre-arrival upsell opportunities.
  • Maximizing revenue and profits can be achieved by eliminating commissions from third-party OTAs or other marketplaces.
  • Leveraging guest data can enhance pre-arrival communication and post-stay remarketing efforts.
  • To maximize direct bookings for your hotel, it’s essential to have a solid digital marketing strategy or seek help from an experienced hotel marketing professional. This approach can be more cost-effective than other channels.
  • The acquisition cost may be higher than a fixed fee when utilizing a commission model.

Our hotel partner employs dynamic pricing and room allocation solutions. The last room available can be managed efficiently and increase the revenue.




How Hotel Can Rank Better in Online Travel Agent

The online travel agent (OTA) industry has revolutionized how people book accommodations, becoming a highly competitive space for hoteliers. As a hotelier, you want to ensure your property ranks as high as possible on OTA search results pages. Here are some tips on how to rank better in OTA searches and increase your hotel’s online visibility.


1. Optimize your listing

Optimizing your property’s listing is the first step in improving your OTA ranking. This means including detailed descriptions, high-quality photos, and accurate amenities and room information. Use keywords and phrases that travelers are likely to search for, such as “pool,” “free Wi-Fi,” or “pet-friendly.” Be sure to update your listing regularly to reflect any changes or updates to your property.


2. Encourage guest reviews

Guest reviews are a critical component of OTA search algorithms. The more positive your reviews, the higher your hotel will rank in OTA search results. Encourage guests to leave reviews by sending post-stay follow-up emails or offering incentives for reviews, such as discounts or loyalty points. Responding to negative reviews professionally and courteously can also help your hotel’s reputation and ranking.


3. Offer competitive rates

OTA search algorithms consider the rates hotels offer when ranking search results. To improve your ranking, ensure your rates are competitive with other hotels in your area. Consider offering discounts or promotions to attract more bookings.


4. Use OTA promotion tools

Many OTAs offer promotion opportunities for hotels looking to increase their visibility. OTA promotion tools can increase your hotel’s exposure and drive more bookings. Use paid search ads, banner ads, or featured listings to improve your hotel’s online presence.


5. Provide exceptional guest experiences

Finally, the best way to improve your OTA ranking is to provide outstanding guest experiences. Happy guests are likelier to leave positive reviews and recommend your hotel to others. Ensure that your staff is friendly and accommodating and that your property is clean and well-maintained. Offer personalized amenities and services to make your guests feel unique and valued.

In conclusion, ranking better in OTA searches requires optimizing your listing, encouraging guest reviews, offering competitive rates, investing in OTA advertising, and providing exceptional guest experiences. Following these tips can increase your hotel’s online visibility and attract more bookings through OTAs.