Bali Tourism Will Open in Mid-October 2021? Let’s Distribute Rooms Well!

After passing the Indonesia large-social restrictions period, several regions in Indonesia began to open their territories to welcome domestic tourists. Not long ago, the government also relaxed restrictions on tiered activities by opening travel activities through the airport for international arrivals. This was conveyed by the government seeing a decrease in the number of Covid cases in the Java-Bali region and other regions in Indonesia. Bali, become the area that will be opened to international arrivals in mid-October. Senior Cabinet Minister, Luhut Pandjaitan said tourists must be quarantined for 5 days upon arrival at their own expense.

It is planned that I Gusti Ngurah Rai Airport on October 14 will open arrivals for several countries, including South Korea, China, Japan, UAE, and New Zealand. Whereas previously it was known that Indonesia was one of the countries with the highest Covid-19 cases in the Southeast Asia region, and had encountered the issue of refusing the arrival of Indonesian citizens to various countries. However, since the number of cases has decreased, the Indonesian government is actively evaluating tourism policies that have an impact on the economy in several regions.

This is good news for all Indonesian citizens, where people who have jobs in the tourism sector feel “revived”. Through this positive response, BookandLink as a hotel system provider also feels an increase in bookings that occur in various types of accommodation. As of October 5, 2021, BookandLink found 1,034 reservations for the Bali region, where this occurred on weekdays and exceeded the average increase in the previous months. In addition, colleagues in the hospitality industry also responded that currently hotel bookings are still fairly good and the best source of bookings still comes from Domestic Online Travel Agencies. As can be seen from the following table:

Source: BookandLink Linkedin

This shows that domestic tourists still rely on room searches through Online Travel Agents. This data can also indicate that OTA searches will continue to increase. When the door to Indonesia-Bali tourism, in particular, will be opened, hotels and other accommodations must also be more aggressive in maximizing room distribution. The right solution for accommodation managers is the use of Channel Manager (CM) as a room distribution system. In addition, the Channel Manager can also minimize overbooking during the peak season which is likely to occur at the end of 2021.

Many features are available in Channel Manager. In addition to managing availability and prices, Channel Manager BookandLink (ChannelKu) is also equipped with Customer Relations Management, where the hotel can manage guest databases and send questionnaires to find out special requests from guests. An equally important feature is dynamic pricing, where accommodation managers can manage room rate fluctuations automatically based on occupancy and room availability. Interesting right? Various ways can be done optimally to welcome the opening of tourism in Bali and other parts of Indonesia. In addition to good accommodation management, guests will certainly be satisfied with the service, security, and comfort of accommodation during the current pandemic.

Source:, /bali-reopening-when-will-bali-open-borders/, &


Bookandlink in Collaboration With JournalID – Business Accounting and Bookkeeping Software

In August 2021, BookandLink Hospitality Software together with JurnalID by Mekari collaborated to provide services as well as introduce system products to each other. The BookandLink system, which is equipped with the Front Office System or HotelKu, can be connected to the JurnalID business accounting and bookkeeping software. The integration process, which was completed within one month, makes HotelKu’s features even more complete and works well in combining guest reservation transactions within hotels.

What features can JurnalID do to HotelKu and vice versa? Each incoming guest reservation will indicate the amount and payment method in HotelKu, and the Hotel can choose to send this data to the JurnalID system so that all financial bookkeeping can be managed properly. Although HotelKu currently has simple financial reports that the Hotel Front Office Team can use in managing properties, this collaboration further complements the needs of hotels or other properties in updating business information in real-time, concisely, and can be used from various devices (cloud base system). In addition, the JurnalID software can group various types of transactions automatically, managing reservation cancellations and refunds more easily and safely.

How do I connect HotelKu with JurnalID? When a hotel or other property has subscribed to HotelKu, the manager can log in to the HotelKu dashboard and select the “Journal” banner to get complete information about this connection.

Alternatively, if the hotel has used the Journal, the manager can contact the BookandLink Team and request the integration of the two systems. HotelKu and JurnalID have several advantages such as, hotels can take advantage of the free trial offer and experience using both systems directly, the costs are very affordable and include set up fees, managers can use one dashboard to manage multiple properties or multi-property, and can access both systems anywhere and anytime.


More information can be accessed via BookandLink Website / Jurnal ID by Merkari and



Payment gateway is a transaction medium that authorizes online payment processes, such as credit cards, bank transfers, direct debits to e-wallet. BookandLink, which provides a Booking Engine system for direct reservations to hotels, also includes a payment gateway service in it. Every guest who makes a reservation via the website or booking engine will be easier to make transactions with many choices and hotels can make sales in various ways. To meet the needs of hotels in transactions, BookandLink has provided BookandLink Payment Gateway services, where hotels can use them directly without making the account or payment gateway account.

In addition, BookandLink makes it easy for all BNL Payment Gateway users to see the amount of money coming in and process funds withdrawals through a special panel that has been provided. If you want to use the BookandLink Payment Gateway, the hotel manager simply processes the request via email and the team will inform you of very affordable administrative fees for each transaction. After being processed and confirmed, the hotel manager can immediately take advantage of this program. Currently, BookandLink Payment Gateway can accommodate debit payments to credit card transactions from abroad.

Seeing the complex needs of hotels for Payment Gateways, BookingKu also provides several choices of Payment Gateway brands, including DOKU, Faspay, iPay88, Paypal, and most recently Xendit. Some of these Payment Gateways are already connected to BookingKu. Hotels only need to request via email, and the BookandLink team will survey confirming. In addition, the increasing interest of domestic guests in room reservations and the cashless situation has also become a concern for BookandLink to add an e-wallet option in it. Guests will be able to make payments via OVO, LinkAja, and Alfamart Group. More details about the cost and details of this connection can be found via email at


BookandLink is excited to announce that the integration process has officially completed with Airbnb. Real-time room distribution can be done by property owners to get more guest reservations and a wider reach.

This collaboration allows the property manager or “hosts” to manage room availability and rates more easily through the BookandLink Channel Manager. Airbnb makes it easy for property managers to register an unlimited number of room types, allowing “hosts” to get many benefits and meet guest needs in finding the right place to stay.

Airbnb, which is an online travel agent for vacation rentals, has some criteria applied to properties; villas or B&B including hotels with multiple inventories. For properties that have been connected to the BookandLink Channel Manager or not yet connected who want to register their properties, it is recommended to revisit or have further discussions with the BookandLink Hospitality Software Team to fulfill the property listing requirements from Airbnb.

BookandLink Hospitality Software has connected more than 1100 properties (data until June 2021) to many domestic and international channels. Channel Manager BookandLink opens opportunities for hotel managers to effectively and efficiently maximize property revenue. More details about the collaborations between BookandLink and Airbnb can be seen in the webinar “Airbnb; Optimizing for Growth in Indonesia through Covid-19 Recovery” on July 14, 2021, 14.00-15.00 WIB. Free registration can be accessed via and get free use of Channel Manager from BookandLink!

Google Hotels; A New Way to Increase Revenue Through Direct Reservations

BookandLink has become a partner of Google Hotels for Booking Engine (BookingKu) users. This collaboration was developed in order to make it easier for hotel owners to manage room and maintain the Rate Parity which is taken through the hotel’s official website and can be compared with prices that appear from various sales channels. Interestingly, this product can drive more traffic and guests to make reservations directly through the hotel website itself. This of course can increase the hotel revenue. Google Hotel is now accessible to all hotel owners who have used the Booking Engine (BookingKu).

This new Google product provides many advantages for hotels, which indirectly increases the hotel marketing as well as the rate and inventory of hotel rooms more clearly visible. When the hotel has made arrangements in Google Hotels, BookandLink will immediately push the rates and room availability in real time. Only by having a Google Business account, hotel owners can operate it for free. This feature from Google can make a big difference to hotel room sales because it is taken from the official website or hotel booking engine without being charged a commission fee and guest searches for hotels can continue to increase.

To be listed on Google Hotel is very easy, the hotel only needs to register and manage property details; property name, contact number, official website, address, city, and zip code in Google Business, making it easier for owners to use Google Hotels. Don’t forget to check the source and tax & services on the reservation sourced from the Booking Engine. The process is simple and fast because it only takes a maximum of 1×24 hours for the hotel price to be listed on the Google Hotels page.

HOTEL SYSTEM: Front Office System or Property Management System?

As a hotelier, we are familiar with the Front Office System (FOS). Front Office System is a very essential investment and priority for hotel operations as this can make reservations, link the reservation calendar, manage check-in / out, housekeeping, and create financial reports of room bookings.

The complete features of the Front Office System BookandLink or HotelKu have a variety of features that can assist hotel operations, such as the reservation calendar which is useful for viewing details of daily reservations that come via direct booking or Walk-ins, which can help the Front Office division manage guest check-in/out, also connects reservations coming from the Online Travel Agent via Channel Manager.

Reservation Calendar HotelKu

Agent Settings which can be used to view a list of cooperation with agents, Email Automation which can be used to find out special requests from guests or convey important information related to guest arrivals. HotelKu has also been equipped with Reports that can be converted into Excel format so that hotels can easily analyze revenue.

Report – HotelKu

HotelKu has a Logs feature as a display of the history of changes that have occurred in the system, there is a Jurnal feature as a simple financial report that can see the amount of incoming money that can be set within a certain period. In addition to financial reports,

Jurnal/Accounting – HotelKu

HotelKu also provides a Housekeeping module which is used to view the status of the room’s condition, so that the operational team is easier to coordinate to support guests’ comfort with maximum service.

Housekeeping – HotelKu

Front Office System is a hotel system that must be available in every hotel as hotels can manage all hotel services and operations from day to day. HotelKu can also include multi-properties so that managers can easily monitor the state of each property.

When compared to a Property Management System which is equipped with all fully automatic modules, the Front Office System or HotelKu is also not inferior in features, it’s just that you still have to make manual changes, but at an affordable price, HotelKu can be an alternative hotel or small to medium scale property with max. 100 rooms.

Hotel systems such as HotelKu can be an investment for hotel managers. With an affordable subscription fee, hotels will get a complete and easy-to-use module. No need to worry if you have never used a Front Office System before, the BookandLink Hospitality Software Team will help with the usage process. Get a Free Subscription promo for 30 days by sending an email request to


One of BookandLink’s prime products, the Booking Engine which called BookingKu has the function to direct reservations to properties without additional commissions. BookingKu can be used in conjunction with ChannelKu and HotelKu or used as a standalone system. Apart from the 0% commission, BookingKu can also customize the hotel brand identity and also have an interactive display.

BookingKu can now be accessed via the extranet, where all guides can be used to maximize the BookingKu feature. Starting from setting colors, logos, hotel photos, and making various promos available from the accommodation. In addition, the BookingKu Dashboard can provide reservation reports generated through direct reservations and OTA, so management can see room sales comparisons from the two methods. Promo Tools which are a marketing effort have been developed so that hotel management can easily share promotions for guests, including the latest developments, managers can add “Extra Services” on the BookingKu page. Extra Services are used to offer additional services such as Car Rentals, Tours, Spas, and others so that guests can easily fulfill their needs through the Booking Engine platform.

BookingKu is also equipped with Payment Gateways from Doku and Ipay88 which can make it easier for guests to make payments by debit or credit card. In addition, the payment feature is also equipped with an E-Wallet; OVO, Link Aja, and Alfamart Group. Other tools that can be added are social media widgets that guests can directly access when opening BookingKu, this gives guests quick access to make contact with the accommodation.

BookandLink continues to develop all system features in order to meet hotel needs and guests’ comfort so that BookingKu can now also be used as a standalone system and will continue to function optimally. If the accommodation does not yet have an official website, BookingKu can be an alternative for marketing accommodation products and facilities. However, if you already have a website, the BookingKu Widget can easily fit on various CMS websites.

More details:


Agoda, which is on the list of the top Online Travel Agents around the world, has released a GoLocal program to trigger the domestic market to start making reservations at all hotels in the Asia Pacific region, including Indonesia. The GoLocal program expects domestic guests to restart tourism in this new normal period. For this reason, GoLocal is intended for all hotels, villas, guest houses, and other types of property to participate in this program.

GoLocal campaigns can help accommodations to reach out and attract tourists in offering affordable hotel. Until now, this program has been followed by thousands of accommodations from several countries. Accommodations in Indonesia which have been listed in Agoda before, are highly expected to participate further. The GoLocal program is intended for accommodation owners to invest in integrated campaigns, starting with coordinated social media, digital and video brand activation, and public relations activities that have set targets, including marketing activities for guests who can book accommodations early.

It’s very easy to do, the accommodation only needs to register their property to GoLocal banner by giving an additional offer. In addition to increasing room bookings, GoLocal will also provide exposures to various Agoda products, a strategic marketing point to maximize the results of this campaign. In addition, this program has a special page, where guests can immediately see your property without the need to queue on hundreds of pages on the main website.

It is time for accommodation to prepare a series of strategies to adapt and receive increased room bookings safely. Current conditions require the hotel to be constantly updated with the situation and information in the property environment for guests, i.e. domestic guests. The domestic market can be referred to as an alternative market that can become the foundation of tourism in Indonesia until the international border reopens. Furthermore, GoLocal can be an opening door for guests to be able to reconnect with their region and culture.

BookandLink as a hospitality software that has become a trusted partner of Agoda also supports the GoLocal program. Our Channel Manager who is connected with Agoda can be used by accommodation managers to join the program. GoLocal 1 Pager

Minimize The Impact of Cancellations To Face The Recovery Phase

The Covid-19 pandemic in 2020 really made the hotel sector declined dramatically in the last few months. There are large-scale social restrictions that make hotel owners from doing much about sales. However, at times like this we can still do various ways to reduce the impact of canceling bookings and applying effective ways to be ready for the future.

Optimization of Digital Marketing and Social Media

Digital marketing is needed as an important hotel brand development during a pandemic. Despite the crisis, content marketing is made interesting and consistent, which can make guests who have stayed or will stay always remember your hotel brand. Coupled with interactions on social media, it can also increase awareness and engagement with guests.

Adjusting Prices Rather Than Lowering Them

It’s okay to reduce prices, as long as the prices are competitive. Dramatically reducing prices is not the solution, but it will have a negative impact after the crisis. Price adjustments can be made by giving free room upgrades and can be flexible for cancellations and changes desired by guests at no additional cost.

Targeting Local Markets

When starting the recovery, hotels in some countries are still unable to receive guests from abroad. Although it is not yet known when the pandemic will end, hotels and other properties need to prepare marketing strategies for domestic targets. This can be done by creating digital marketing content that can direct the domestic market to access the hotel website and provide special treatment for domestic guests.


To prepare for the future of your hotel, BookandLink is ready to help you manage the best prices, set the right targets, and do digital marketing that makes it easier for you to monitor them. Simply contact us through


Strategies to Overcome the Impact of Reservation Cancellation

The Hospitality Industry has changed dramatically since the emergence of the Covid-19 outbreak in recent months. There are policies made by the government in each country, including Indonesia. The presence in several cities has implemented large-scale community activities, thus creating limited community space. This includes traveling activities that are also temporarily inaccessible. This has an impact on the number of cancellations of travel plans, including cancellation of hotel reservations in Indonesia or even the whole world.

In addition to worrying about interactions with many people if they continue to travel, cleanliness, and security at the hotel can also be one of the reasons. For this purpose, BookandLink has several strategies that can be used to overcome the cancellation of reservations that are happening.

  • Room Acquisition Distribution
    The increasing cancellation of reservations during a pandemic is a situation that surely felt by the hotel industry. However, this can be overcome by continuing to provide and sell rooms for future reservations. Imagine if hotels have done manually that will not maximize the sale, for that you can use the free trial of channel manager to get support and increase sales.


  • Direct Reservations
    The importance of booking directly not only provides hotels from the commission given to online agents but also direct bookings through the website or hotel booking engine can also provide reservation facilities that can be offered to loyal guests of your hotel.


  • Right Price Setting
    Setting up and managing room prices can be the main thing the hotel thinks about during a crisis. The price reduction can be applied but keep in mind the surrounding conditions so that prices don’t decrease dramatically as needed and will have difficulty operating and can compete when the recovery starts.


  • Always Provide New Information
    Gaining the trust of potential customers or guests is certainly what you want as a hotel or property manager. Providing the latest information about the hotel and the area around hospitality will add interaction to guests, including activities such as cleaning and sterilizing the hotel for the purpose of environmental health and guests can also increase the attractiveness and trust of guests.