[Hotelier Insight] – Most Popular Online Booking Channel

We recently interviewed one of our hotel partners, who is effectively utilizing all of our connectivity provider partners to boost bookings for their hotel. We are inquiring about the best practices, the challenges faced, and how Bookandlink can provide a solution.

Real-time customer engagement is a crucial element for a successful distribution strategy. Online travel agencies (B2C), bed banks and wholesalers (B2B), and the hotel’s direct website are the primary sources for hotel bookings. Discovering each booking source’s advantages and challenges can help make informed decisions about the channel mix. Developing a robust blend that caters to your unique requirements is essential to boost direct bookings for your hotel business.

Online Travel Agents (B2C)

Online travel agents like Booking.com, Expedia, Airbnb, and Trip.com account for approximately 40% of hotel bookings. OTA platforms usually charge a commission fee for bookings. Guests can quickly make reservations and payments through the OTA website. OTAs receive a commission for each booking, and the property gets the remaining amount. Maximizing profits requires diversifying booking channels. Relying solely on OTAs for reservations can have a negative impact due to their high commission fees, which can reach up to 20%–30% per booking. Online travel agencies (OTAs) may request hotels to participate in promotional campaigns to increase visibility and lower rates.

Many property owners use a channel manager, such as ChannelKu, to streamline the distribution of their inventory and consolidate their rates, rooms, and channels into a centralized location for greater efficiency.

Benefits:
  • Your hotel brand can attract travelers worldwide, regardless of their target markets or demographics.
  • Region-specific online travel agencies such as Trip.com and Traveloka provide access to exclusive niche markets for travelers.
  • The “billboard effect” is a powerful tool that can enhance the visibility of your property to potential travelers who may not have been previously aware of your establishment. By leveraging online travel agencies (OTAs) for research, it increases the likelihood of consumers booking directly with your property.
  • You can effectively manage the distribution mix by utilizing marketing incentives, special offers, and inventory allotments. Maximize your OTA sales share with these powerful tools.
Challenges:
  • The hotel occasionally promoted a “unique promotion,” while well-known OTAs imposed steep commission fees.
  • The guest journey can be minimally influenced by the provider when guests reserve your hotel through an OTA. Additionally, limited insights may be provided into these guests since the initial interaction is with the OTA and the guest data.
  • Monitoring and upholding rate parity between online travel agencies (OTAs) and direct booking channels is essential.
Solutions:
  • ChannelKu is a tool that enables you to manage rates and inventory across all OTA platforms.
  • Using rate multiplier features, boost your rates for certain OTAs that violate parity.

 

Bedbank

What is a Bedbank, and how does it work? Max Starkov, an adjunct professor at NYU Tisch Center for Hospitality, said bed banks have significantly contributed to hotel distribution for over two decades. Hotel accommodation wholesalers have existed for several decades, predating the advent of online technology. Therefore, they are not a novel business model. Bed banks, specialized B2B platforms, contract supply from hotels, and accommodation providers. Long-haul international vacation destinations usually have this supply available. This travel solution is accessible to sellers who consolidate travel demand from multiple sources, including traditional travel agents, small and medium-sized tour operators, and select low-cost airlines. A bed bank provides a beach resort in Thailand to retail travel agencies based in London.

Benefits:
  • Bedbanks provide extensive partnership opportunities, reducing the inconvenience for hotels to engage in individual contracts with travel agents or corporate firms.
  • Bed banks are the most effective way to achieve targeted-based occupancy.
Challenges:
  • For optimal results, it is recommended to operate bed banks at rates 5% to 10% lower than the net rates obtained from OTAs.
  • Bedbanks may sell rooms at higher prices than OTAs. The anticipated Average Room Rates are not being achieved as intended.
Solutions:

Our hotel partners utilize ChannelKu’s Room Allocation feature to guarantee that Bedbanks is assigned at least 25% of the rooms available.

 

Direct Booking

Direct booking refers to guests making reservations directly with the hotel rather than relying on a third-party online travel agency (OTA) or other intermediaries. When a hotel employs a third-party platform vendor, they typically opt for a fixed-fee or commission-based model.

Benefits:
  • Enhancing guest experiences can be achieved through personalized and exclusive guest relationships.
  • Enhance your experience with our exceptional pre-arrival upsell opportunities.
  • Maximizing revenue and profits can be achieved by eliminating commissions from third-party OTAs or other marketplaces.
  • Leveraging guest data can enhance pre-arrival communication and post-stay remarketing efforts.
Challenges:
  • To maximize direct bookings for your hotel, it’s essential to have a solid digital marketing strategy or seek help from an experienced hotel marketing professional. This approach can be more cost-effective than other channels.
  • The acquisition cost may be higher than a fixed fee when utilizing a commission model.
Solutions:

Our hotel partner employs dynamic pricing and room allocation solutions. The last room available can be managed efficiently and increase the revenue.

 

 

 

How Hotel Can Rank Better in Online Travel Agent

The online travel agent (OTA) industry has revolutionized how people book accommodations, becoming a highly competitive space for hoteliers. As a hotelier, you want to ensure your property ranks as high as possible on OTA search results pages. Here are some tips on how to rank better in OTA searches and increase your hotel’s online visibility.

 

1. Optimize your listing

Optimizing your property’s listing is the first step in improving your OTA ranking. This means including detailed descriptions, high-quality photos, and accurate amenities and room information. Use keywords and phrases that travelers are likely to search for, such as “pool,” “free Wi-Fi,” or “pet-friendly.” Be sure to update your listing regularly to reflect any changes or updates to your property.

 

2. Encourage guest reviews

Guest reviews are a critical component of OTA search algorithms. The more positive your reviews, the higher your hotel will rank in OTA search results. Encourage guests to leave reviews by sending post-stay follow-up emails or offering incentives for reviews, such as discounts or loyalty points. Responding to negative reviews professionally and courteously can also help your hotel’s reputation and ranking.

 

3. Offer competitive rates

OTA search algorithms consider the rates hotels offer when ranking search results. To improve your ranking, ensure your rates are competitive with other hotels in your area. Consider offering discounts or promotions to attract more bookings.

 

4. Use OTA promotion tools

Many OTAs offer promotion opportunities for hotels looking to increase their visibility. OTA promotion tools can increase your hotel’s exposure and drive more bookings. Use paid search ads, banner ads, or featured listings to improve your hotel’s online presence.

 

5. Provide exceptional guest experiences

Finally, the best way to improve your OTA ranking is to provide outstanding guest experiences. Happy guests are likelier to leave positive reviews and recommend your hotel to others. Ensure that your staff is friendly and accommodating and that your property is clean and well-maintained. Offer personalized amenities and services to make your guests feel unique and valued.

In conclusion, ranking better in OTA searches requires optimizing your listing, encouraging guest reviews, offering competitive rates, investing in OTA advertising, and providing exceptional guest experiences. Following these tips can increase your hotel’s online visibility and attract more bookings through OTAs.

Bookandlink Selected as Premier Connectivity Partner 2023 by Booking.com

Booking.com has named Bookandlink, a prominent hotel technology company, a premier connectivity partner for 2023. This distinguished relationship will allow hotels worldwide to connect seamlessly to Booking.com’s massive network of travelers, driving more bookings and increasing income.

With over 28 million listings and 1.5 million room nights booked daily, Booking.com is one of the world’s leading online travel firms. Bookandlink, as a premium connectivity partner, will offer hotels a streamlined, user-friendly interface for managing pricing, availability, and reservations across Booking.com and other distribution channels.

This collaboration is an important step forward for Bookandlink, which has quickly established itself as a hotel online distribution solutions pioneer. The company’s cutting-edge software enables hotels to manage their online presence, distribution, and revenue in real-time while also delivering valuable insights and analytics to assist them in making data-driven decisions.

By collaborating with Booking.com, BookandLink will give hotels more visibility and exposure to potential visitors, increasing occupancy rates and income. The collaboration will also give hotels access to advanced marketing tools from Booking.com, such as targeted promotions and personalized offers, to increase bookings and drive loyalty.

Philippe Raunet, CEO of Bookandlink, expressed his pleasure when Robert Csenar, Connectivity Manager from Booking.com, visited the Bookandlink office in Bali. He says, “We are thrilled to be selected as a premier connectivity partner for Booking.com.” “We look forward to helping hotels connect with Booking.com’s vast network of travelers and grow their business.”

Finally, Bookandlink’s selection as a premier connectivity partner for Booking.com represents a significant accomplishment for the company and a testament to the quality of its technology solutions. This collaboration will increase hotels’ visibility and exposure to potential guests, resulting in more bookings and revenue. With BookandLink and Booking.com working together, hotels worldwide can look forward to a bright future of increased bookings and growth.

Rate Plan Hacks That Hotelier Need To Know

What is the Rate Plan? Booking.com says a rate plan is a label or category that organizes prices. An example is the non-refundable rate. Rate relation or derived rate plan: A rate relation, or derived rate plan, is a rate plan that acts as a child to a specific parent rate plan and can follow the parent rate plan as you specify.

In this blog, we will learn more about the rate plan. From our hotel partners, most of them use rate plans in ChannelKu in a very simple way. Our hotel partners in Kuta have two room categories: Superior and Deluxe.

They only created two rate plans for each room type in ChannelKu as Parent Rates. They are using Partial Refundable and Non-Refundable. Interestingly, when the rate plan is pushed into OTA, it gets eight rate plans for one room type. The hotel manager expanded the OTA rate plan using promotional tools such as Child Rates. The hotel’s promotions are Early Bird, Basic Discount (as baiter), Last Minute and Stay Pay Offers. Then each promotion will be Partial Refundable and Non-Refundable.

The hotel management decided to use this method because they’ll get highlighted automatically by OTA’s algorithm. They successfully stay in OTA recommendations when the guests search the hotel areas. They also minimized human error when uploading the correct rates because only two rate plans per room were sent to the OTA.

The tips that the hotel can share with you are:

  • Make it as simple as possible for the rate plan in .
  • Ensure you have attractive offers in the OTA.
  • Start to work using percentages instead of fixed amounts.

Meanwhile, the hotel keeps a similar strategy in to ensure that direct booking always comes through. They combined Google Booking Link and to secure their presence and payment.

If you want more information about Bookandlink, please do not hesitate to contact our sales team.

 

 

 

Early Bird Promotion and Why Hotels Need It

Introduction

Hotels need to create an early bird promotion to engage with customers. With early bird promotion, hotels can generate revenue faster up front.

Why Hotel Need It?

Early bird promotion is a marketing strategy used to attract customers. It is a discounted rate that enables customers to book rooms at a reduced price, usually for limited time periods. This allows hotels to fill their empty rooms and generate revenue.

How to Apply Early Bird Promotion?

  • Create an early bird promotion.
    • Ensure that you already understand your guest’s behaviour for the booking window. Most resort hotels have booking windows 30 days up to 60 days ahead. For business hotels, it’s shorter it may be 7 days up to 15 days before the check-in date.
  • How to create an early bird promotion?
    • You’ll need a clear rate structure and goal for how much the early bird promotion you need to achieve in advance.
    • After you decide, start to create an attractive discount.
  • Apply for the early bird promotion on your website or social media channels.
    • Direct booking is always the best. You can set the early bird in OTA channels, but please ensure that you have already calculated the commission/compensation.

Conclusion

Hotels need to create an early bird promotion to engage with customers. It’s a good way to get more people to book their stay at your hotel, and it can help you earn more money. If you are looking for ways to attract more customers, then this might be one of them!

 

Do My Hotel Need Channel Manager?

Introduction

Hotel owners and operators are faced with more challenges than ever before. How do you manage staff, marketing and revenue in a successful hotel business? If you’re wondering how much a channel manager can help your business, here are some reasons why they should be considered:

Channel manager is software that allows hotels to manage their business channels.

Channel manager software allows hotels to manage their business channels. It helps hotels to manage their channels by tracking inventory, managing rates and helping to improve the reservation department.

How to identify if your hotel needs a channel manager (CM)?

To identify if your hotel needs a channel manager (CM), you must answer these questions:

  • Does the hotel have more than one channel?
  • Do your team exhausted updating all the rates and inventory on each channel?
  • Is there any challenge when you want to track all channel reports to take a decision?

If the above question answers “YES”, you need a channel manager.

The cost savings from using channel manager.

Yes, using a channel manager can save you money. It’s a fact that the cost of running a channel manager is lower than updating the channel manually. This is because there is no need for staff training to understand each channel extranet deeply. You can also save the staff time save time by automating repetitive tasks such as updating prices and inventory on each platform.

If you’re looking for more information, how much does hotel channel management cost? Then check out ChannelKu. ChannelKu is the top 3 channel manager in the SEA region. It’s also well known for local support and is the most affordable channel manager in SEA.

Increase sales and revenue.

You can increase sales and revenue by increasing the conversion rate. You can also increase sales and revenue by increasing the average booking value, or ABV. This can be accomplished by bringing in more guests who book rooms at higher prices per night or by encouraging existing guests to stay longer in their rooms (which will result in more nights booked).

You’ll want your channel manager to have experience with all of these things so that they know how best to optimize them for your hotel’s website.

Channel managers are important tools for any hotel to use, especially those with more than one channel.

The answer to this question is a resounding yes! Channel managers are important tools for any hotel to use, especially those with more than one channel.

Channel managers help you keep your inventory in sync across all channels. This means changing the pricing on one site, or updating availability on another will automatically update across all other connected sites. This makes management much easier because there’s no need to update each site individually every time something changes manually–you have one place where everything lives. Updates happen automatically when they should happen.

Conclusion

Channel managers are important for any hotel, especially those with multiple channels. A channel manager will allow you to keep track of all your channels and ensure they run smoothly. With so many different platforms out there today and more coming every day, it can be hard to keep up with everything that needs to be done. If this sounds like something that could benefit your business, start using ChannelKu by simply clicking this LINK!

 

Partners Complete Hotel Solutions

 

 

The hotel system is one of the complex environments that require meticulous attention. Hoteliers need to consider the connectivity of each software they use and understand to unleash the maximum potential of the software they subscribe to. As a solution, each software should be able to connect seamlessly and operate autonomously to ease the burden of hoteliers.

PayKu itself integrate with ChannelKu, BookingKu and HotelKu by Bookandlink. These three products have already proven to help thousands of hotels increase their booking for direct and online travel agents. Let’s get into the details for all solutions by Bookandlink.

Channelku – A Comprehensive Channel Manager

Bookandlink ChannelKu

ChannelKu is a channel manager hospitality solution from Bookandlink.

ChannelKu is a hotel channel manager that allows you to save time, eliminate overbookings, and achieve more bookings. The software automatically updates the system with real-time information by connecting to local and international OTAs, allowing you to get the most out of your distribution channels.

Why does the hotel need ChannelKu?

  • Two ways simultaneous synchronization with all International and Local OTAs/Wholesaler
  • Connected with many Property Management Software
  • Rates multiplier and room allocation for separate channel
  • Local team support that worked as a hotelier before
  • Worked seamlessly with PayKu to capture and process virtual credit card details from OTA
  • Top 3 and the most affordable channel manager in the SEA region

More information: HERE

BookingKu – Direct Hotel Booking Engine

BookingKu by Bookandlink

BookingKu is a booking engine by Bookandlink

Every hotelier loves to have a direct booking. BookingKu is a platform that allows you to offer online booking capabilities to your hotel. With this booking engine integration, guests can book directly through your website, allowing them to choose dates and complete the booking based on availability and the rates displayed.

Here is the main features list of BookingKu

  • Multiple widgets available for the hotel’s website
  • Modern, fast and responsive
  • Promotions and Extras features that able to be booked independently
  • Multi Properties Reservation Page with filters for price range and location based
  • Meta Search Marketing connection (Google Hotel Ads, Trivago, Hotel Combined)
  • Connect with PayKu to collect payment via credit cards and the local payment system
  • No commission based and free if you subscribe to ChannelKu.

Find the details: HERE

Hotelku – Robust Front Office System

HotelKu by Bookandlink

HotelKu is a front office system created by Bookandlink

HotelKu is an affordable and easy-to-use front office system that helps you quickly manage all bookings, check-in/check-out processes and performance analytics. This cloud-based software can handle everything from online website reservations to walk-ins and tour agents. HotelKu is particularly useful for managing a small to medium number of rooms in a hotel chain with no premises.

This is the list of how HotelKu can benefit your hotel:

  • Drag & drop reservations chart calendar
  • Payment details for each reservation and connect with PayKu
  • Extra charges and expenses modules
  • Custom Invoices with the hotel’s logo
  • Multiple Group reservations with different dates
  • Security Logs access and Multiple users privileges.
  • Direct synchronization with Channel Manager and Booking Engine

Get details information: HERE

 

 

Hotelier Insight – Unlock Power of Domestic Market

“Providing Local Payment Options Can Increase Domestic Booking Conversion at Your Hotel”

Payment options can be a deciding factor for many travellers when booking a hotel room. According to a YouGov study, 58% of travellers are more likely to book a hotel if their preferred payment method is available. Hotels can increase the likelihood of guests booking directly with them and boost their direct booking conversion rates by accepting local payment methods.

PayKu v2 is created for the domestic market in Indonesia. Its designs cover all payment methods that are very popular across the country. In this blog post, we’ll look at the advantages of providing local payment methods as well as strategies for implementing them, such as:

Understanding your target market

Understanding your target market is the first step in offering local payment methods. Consider your visitors’ demographics as well as the regions they come from. To determine which payment methods to provide, research popular payment methods in those countries. For example, guests from the Java region are already aware of e-wallets. Meanwhile, regions from Sulawesi prefer bank transfers.

Providing various payment options

Because different guests prefer different payment methods, it is critical to provide a variety of payment methods to accommodate everyone. Consider accepting credit cards, e-wallets, bank transfers, and other standard payment methods.

Providing multi-channel payment options will increase the conversion probability because most transactions are abandoned on the payment. Business Insider shows that 46.1% of online transactions are abandoned on the payment page.

Integrating with local payment processors

Hotels may need to integrate with local payment processors to process local payments. Look into payment processors in your guests’ countries to find a reputable and trustworthy partner.

PayKu v2 accepts credit cards, virtual account bank transfers, over-the-counter transactions, and the pay later option. All of these payment channels are available locally throughout all regions in Indonesia.

Promoting local payment options

Once you’ve established local payment options, enabling them to guests is critical. Include payment option information on your website and in marketing materials. Consider offering discounts or other incentives to guests who book directly with you and pay with local payment methods.

The hotel can work with their OTA partners to provide this through the “pay at the hotel” option. With this, the hotel can send a payment link to the guest and finish the payment.


The Bookandlink team will speak about how to unlock the power of the domestic market on the Booking.Com x Bookandlink Webinar on 7th March 2023. The webinar is available for hotels in Sumatra and Java areas. Click here if you want to attend the event.

Hotels can increase domestic booking conversion rates and offer guests a more convenient and personalized booking experience by accepting local payment methods. Hotels can gain a competitive advantage in the market by harnessing the power of domestic payment methods with the proper research and strategies.

 

If you want more information about Bookandlink and PayKu, please do not hesitate to contact our sales team.

 

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7 Hotel Pricing Strategy That You Can Use

The right pricing strategy can help a business attract new customers and increase revenue in the competitive hotel industry. Whether you run a motel or a five-star resort, you can use various pricing strategies to boost occupancy and profits.

We share with you seven techniques you can apply to your hotel below.

Dynamic pricing

The concept of dynamic pricing adapts room rates to demand, occupancy, and season. Thus, hotels can raise and lower room rates depending on demand. This adaptable strategy maximizes revenue and occupancy during peak seasons. Hotel needs to set up rules, and they can use their history to learn the best moments. You can use Bookandlink’s Dynamic Pricing add-on to automate the dynamic pricing.

Off-Peak Pricing

Lower room rates should increase revenue when there is insufficient demand. You can maximize revenue by luring tourists on a budget and using their presence to fill unoccupied rooms. Hotels can combine this method to target specific markets if they want to increase occupancy but can still cover the room cost.

Pricing in Packages

If you want more customers, consider bundling your room rates with other services, like meals or spa treatments. This makes your hotel more appealing to potential guests and boosts your revenue by introducing new revenue streams, which is a win-win situation for everyone involved. You can maximize BookingKu by Bookandlink to create package deals.

Early Bird

Offer discounts for early bookings to encourage guests to make reservations in advance. This pricing strategy is also known as “early bird pricing.” This may assist you in filling rooms in advance, preventing you from having empty spaces during the busiest times of the year.

Last-Minute Deals

If you’re having trouble filling rooms that haven’t been sold, you might consider offering discounts on spaces that are still available. This can be a particularly effective strategy for attracting frugal, last-minute travelers.

Pricing for a Returning Guest

Providing returning customers exclusive pricing or discounts is essential to cultivate customer loyalty and long-term revenue growth. You can ensure that guests will return to your establishment by providing these perks, which will, in turn, maximize your long-term revenue.

Group Pricing

Cater to group reservations by supplying them with discounted rates. You can boost revenue at your hotel and make it more appealing to travelers traveling in groups if you book multiple rooms simultaneously and fill them all up.

The hotel’s location, intended clientele, and overall business goals will all play a role in determining the optimal pricing strategy. Consider these strategies, and modify them to meet your organization’s needs. There is a method of pricing that can assist you in maximizing your revenue and accomplishing the objectives you have set for your company, regardless of whether you are trying to appeal to frugal tourists or provide luxurious vacation packages.”

If you want more information about Bookandlink, please do not hesitate to contact our sales team.

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Direct Booking Series – Hotel Dynamic Pricing

Many hoteliers have already heard about dynamic pricing, but not all understand how it works and how to apply it. Dynamic pricing is a strategy hotels use to adjust prices based on factors such as demand, seasonality, and occupancy levels. Dynamic pricing aims to increase revenue by charging higher prices during peak periods and lower prices during slower periods.

Hotels can use various methods to implement dynamic pricing, such as adjusting prices on a daily or weekly basis based on demand or offering last-minute deals to fill empty rooms. These are fundamental strategies; hotels can offer cheaper rates on the early bird to cover based occupancy. The hotel can offer last minute with slightly higher rates than early bird.

Dynamic pricing can be particularly effective for hotels with a high degree of seasonality in their demand, as it allows them to charge premium prices during peak seasons and lower prices during slower seasons. Dynamic pricing can help to smooth out occupancy levels and increase revenue.

by already has its dynamic pricing module. Many clients use dynamic pricing to reduce time and hassle rather than manage manually. It’s very suitable for hotels or properties with many rooms or not having a lot of human resources to maintain it daily.

Additionally, the hotel should use dynamic pricing to add value to the guest experience rather than overwhelming them or coming across as too pushy. Hotels should also be transparent about their pricing policies and communicate any changes to guests in advance to avoid confusion or dissatisfaction.

Dynamic pricing can be a powerful tool for hotels looking to increase revenue and optimize their pricing strategy. Still, it’s essential to use it thoughtfully and strategically.