HOTEL SYSTEM: Front Office System or Property Management System?

As a hotelier, we are familiar with the Front Office System (FOS). Front Office System is a very essential investment and priority for hotel operations as this can make reservations, link the reservation calendar, manage check-in / out, housekeeping, and create financial reports of room bookings.

The complete features of the Front Office System BookandLink or HotelKu have a variety of features that can assist hotel operations, such as the reservation calendar which is useful for viewing details of daily reservations that come via direct booking or Walk-ins, which can help the Front Office division manage guest check-in/out, also connects reservations coming from the Online Travel Agent via Channel Manager.

Reservation Calendar HotelKu

Agent Settings which can be used to view a list of cooperation with agents, Email Automation which can be used to find out special requests from guests or convey important information related to guest arrivals. HotelKu has also been equipped with Reports that can be converted into Excel format so that hotels can easily analyze revenue.

Report – HotelKu

HotelKu has a Logs feature as a display of the history of changes that have occurred in the system, there is a Jurnal feature as a simple financial report that can see the amount of incoming money that can be set within a certain period. In addition to financial reports,

Jurnal/Accounting – HotelKu

HotelKu also provides a Housekeeping module which is used to view the status of the room’s condition, so that the operational team is easier to coordinate to support guests’ comfort with maximum service.

Housekeeping – HotelKu

Front Office System is a hotel system that must be available in every hotel as hotels can manage all hotel services and operations from day to day. HotelKu can also include multi-properties so that managers can easily monitor the state of each property.

When compared to a Property Management System which is equipped with all fully automatic modules, the Front Office System or HotelKu is also not inferior in features, it’s just that you still have to make manual changes, but at an affordable price, HotelKu can be an alternative hotel or small to medium scale property with max. 100 rooms.

Hotel systems such as HotelKu can be an investment for hotel managers. With an affordable subscription fee, hotels will get a complete and easy-to-use module. No need to worry if you have never used a Front Office System before, the BookandLink Hospitality Software Team will help with the usage process. Get a Free Subscription promo for 30 days by sending an email request to sales@bookandlink.com.

BOOKINGKU AS YOUR PREFERRED BOOKING ENGINE!

One of BookandLink’s prime products, the Booking Engine which called BookingKu has the function to direct reservations to properties without additional commissions. BookingKu can be used in conjunction with ChannelKu and HotelKu or used as a standalone system. Apart from the 0% commission, BookingKu can also customize the hotel brand identity and also have an interactive display.

BookingKu can now be accessed via the extranet, where all guides can be used to maximize the BookingKu feature. Starting from setting colors, logos, hotel photos, and making various promos available from the accommodation. In addition, the BookingKu Dashboard can provide reservation reports generated through direct reservations and OTA, so management can see room sales comparisons from the two methods. Promo Tools which are a marketing effort have been developed so that hotel management can easily share promotions for guests, including the latest developments, managers can add “Extra Services” on the BookingKu page. Extra Services are used to offer additional services such as Car Rentals, Tours, Spas, and others so that guests can easily fulfill their needs through the Booking Engine platform.

BookingKu is also equipped with Payment Gateways from Doku and Ipay88 which can make it easier for guests to make payments by debit or credit card. In addition, the payment feature is also equipped with an E-Wallet; OVO, Link Aja, and Alfamart Group. Other tools that can be added are social media widgets that guests can directly access when opening BookingKu, this gives guests quick access to make contact with the accommodation.

BookandLink continues to develop all system features in order to meet hotel needs and guests’ comfort so that BookingKu can now also be used as a standalone system and will continue to function optimally. If the accommodation does not yet have an official website, BookingKu can be an alternative for marketing accommodation products and facilities. However, if you already have a website, the BookingKu Widget can easily fit on various CMS websites.

More details: https://web.bookandlink.com/products/booking-engine/

AGODA HAS LAUNCHED ‘GOLOCAL’ – SPECIAL OFFER TO BOOST THE DOMESTIC MARKET

Agoda, which is on the list of the top Online Travel Agents around the world, has released a GoLocal program to trigger the domestic market to start making reservations at all hotels in the Asia Pacific region, including Indonesia. The GoLocal program expects domestic guests to restart tourism in this new normal period. For this reason, GoLocal is intended for all hotels, villas, guest houses, and other types of property to participate in this program.

GoLocal campaigns can help accommodations to reach out and attract tourists in offering affordable hotel. Until now, this program has been followed by thousands of accommodations from several countries. Accommodations in Indonesia which have been listed in Agoda before, are highly expected to participate further. The GoLocal program is intended for accommodation owners to invest in integrated campaigns, starting with coordinated social media, digital and video brand activation, and public relations activities that have set targets, including marketing activities for guests who can book accommodations early.

It’s very easy to do, the accommodation only needs to register their property to GoLocal banner by giving an additional offer. In addition to increasing room bookings, GoLocal will also provide exposures to various Agoda products, a strategic marketing point to maximize the results of this campaign. In addition, this program has a special page www.agoda.com/GoLocal, where guests can immediately see your property without the need to queue on hundreds of pages on the main website.

It is time for accommodation to prepare a series of strategies to adapt and receive increased room bookings safely. Current conditions require the hotel to be constantly updated with the situation and information in the property environment for guests, i.e. domestic guests. The domestic market can be referred to as an alternative market that can become the foundation of tourism in Indonesia until the international border reopens. Furthermore, GoLocal can be an opening door for guests to be able to reconnect with their region and culture.

BookandLink as a hospitality software that has become a trusted partner of Agoda also supports the GoLocal program. Our Channel Manager who is connected with Agoda can be used by accommodation managers to join the program. GoLocal 1 Pager

Minimize The Impact of Cancellations To Face The Recovery Phase

The Covid-19 pandemic in 2020 really made the hotel sector declined dramatically in the last few months. There are large-scale social restrictions that make hotel owners from doing much about sales. However, at times like this we can still do various ways to reduce the impact of canceling bookings and applying effective ways to be ready for the future.

Optimization of Digital Marketing and Social Media

Digital marketing is needed as an important hotel brand development during a pandemic. Despite the crisis, content marketing is made interesting and consistent, which can make guests who have stayed or will stay always remember your hotel brand. Coupled with interactions on social media, it can also increase awareness and engagement with guests.

Adjusting Prices Rather Than Lowering Them

It’s okay to reduce prices, as long as the prices are competitive. Dramatically reducing prices is not the solution, but it will have a negative impact after the crisis. Price adjustments can be made by giving free room upgrades and can be flexible for cancellations and changes desired by guests at no additional cost.

Targeting Local Markets

When starting the recovery, hotels in some countries are still unable to receive guests from abroad. Although it is not yet known when the pandemic will end, hotels and other properties need to prepare marketing strategies for domestic targets. This can be done by creating digital marketing content that can direct the domestic market to access the hotel website and provide special treatment for domestic guests.

 

To prepare for the future of your hotel, BookandLink is ready to help you manage the best prices, set the right targets, and do digital marketing that makes it easier for you to monitor them. Simply contact us through www.bookandlink.com.

 

Strategies to Overcome the Impact of Reservation Cancellation

The Hospitality Industry has changed dramatically since the emergence of the Covid-19 outbreak in recent months. There are policies made by the government in each country, including Indonesia. The presence in several cities has implemented large-scale community activities, thus creating limited community space. This includes traveling activities that are also temporarily inaccessible. This has an impact on the number of cancellations of travel plans, including cancellation of hotel reservations in Indonesia or even the whole world.

In addition to worrying about interactions with many people if they continue to travel, cleanliness, and security at the hotel can also be one of the reasons. For this purpose, BookandLink has several strategies that can be used to overcome the cancellation of reservations that are happening.

  • Room Acquisition Distribution
    The increasing cancellation of reservations during a pandemic is a situation that surely felt by the hotel industry. However, this can be overcome by continuing to provide and sell rooms for future reservations. Imagine if hotels have done manually that will not maximize the sale, for that you can use the free trial of channel manager to get support and increase sales.

 

  • Direct Reservations
    The importance of booking directly not only provides hotels from the commission given to online agents but also direct bookings through the website or hotel booking engine can also provide reservation facilities that can be offered to loyal guests of your hotel.

 

  • Right Price Setting
    Setting up and managing room prices can be the main thing the hotel thinks about during a crisis. The price reduction can be applied but keep in mind the surrounding conditions so that prices don’t decrease dramatically as needed and will have difficulty operating and can compete when the recovery starts.

 

  • Always Provide New Information
    Gaining the trust of potential customers or guests is certainly what you want as a hotel or property manager. Providing the latest information about the hotel and the area around hospitality will add interaction to guests, including activities such as cleaning and sterilizing the hotel for the purpose of environmental health and guests can also increase the attractiveness and trust of guests.

Hotel Systems Become the Right Investment When Facing Pandemic

Facing a crisis in the middle of a pandemic that is not yet known when it will end will make many industries rack their minds to maintain their business. One of the most affected industries is the hospitality which has begun to reduce or even temporarily close its property operations. BookandLink makes hotel systems an appropriate tool or investment to maintain business continuity in the midst of a crisis.

The number of reports circulating about the state of tourism and hospitality in the world, making many parties overwhelmed to handle it. Cancellation of reservation is also unavoidable when government policy asks to close some or even all access to travel outside the city and country. However, despite this situation, the importance of the hotel management to maintain and continue to update information about conditions that occur is still needed. Some properties have survived by looking at future developments that will occur by using hotel systems that are connected to hotel operations. Although some hotels apply for work from home, with this hotel system, everything can be solved. The hotel system in subjects such as the front office system, channel manager, and website for direct reservation.

These three products are arguably systems that can be relied upon in running a hotel business. For example a hotel listed in OTAs, wholesalers, and offline agents will certainly be overwhelmed and frightened to not be optimal in selling room inventory. Investment in hotel systems during this pandemic can continue to work optimally to follow up on canceling reservations and replacing them by reselling rooms. In addition, commission policies from different OTAs are considered, therefore an alternative to direct sales channels is needed, namely booking engines. Usually the booking engine no longer charges fees on incoming reservations.

When the pandemic ends, the hotel will face a recovery period which of course the traveling trend will gradually grow. To prepare it, hotel systems, such as channel managers will continue to work to distribute inventory prices and manage thee extensive revenue. The hotel can also monitor the development and growth of its business by setting prices and preparing promotional strategies with Calendar within a period of months to 1 year.

In addition, the hotel system can also provide complete reports on operations so that the owner or manager can still monitor the situation of the property. Through the hotel system, the manager can continue to update information for guests regarding the situation that occurs in the hotel, where interaction and communication are important in order to maintain the trust of guests.

This advantage is a proper investment because by using the hotel system, all operational activities and communications to guests will continue to be conveyed. BookandLink has a variety of service options for managing reservations, operations, and digital marketing to increase hotel room sales. By a local team that will help to operate the system as well as addressing problems with the system, BookandLink also has a very affordable offer without reducing the quality of the hotel system.

Want to know how hotel systems can work optimally in increasing sales? Click and register for FREE DEMO now.

 

BookandLink – #1 Channel Manager Indonesia

BookandLink has been established since 2014 to date and has been connected with more than 800 properties in Indonesia. Having various types of property, ranging from guesthouses, hotels, hostels, villas, to property management or hotel groups trust BookandLink as a partner in distributing the availability of rooms and property units. In addition, BookandLink has been connected with several international hotel systems that make property operations easier.

BookandLink currently has 4 products, Channel Manager; ChannelKu, Booking Engine; BookingKu, Front Office System; HotelKu, and Digital Marketing Service; ServiceKu. ChannelKu, the main product of BookandLink is able to update property information in less than 2 minutes. This fast connectivity has become the advantage of ChannelKu to maximize online distribution and property revenue. In addition, there is BookingKu, the free commission booking engine also has easy payment settings and features, but still brings up a modern aspect. HotelKu, which can facilitate front office management in running hotel operations, is still the choice of small to medium scale property to synchronize reservations to housekeeping activities, and can also view complete and practical operational reports. The property can access the three systems through the BookandLink extranet and can manage the access according to the needs and functions of the managing department.

In addition to the three previous products, BookandLink has now successfully expanded its products by adding digital marketing & E-Commerce services, called ServiceKu. BookandLink sees the current market trends that tend to access all activities through online sales applications and social media to interact and transact. For this reason, besides creating and developing a property website system, BookandLink collaborates with an experienced team in digital marketing and E-Commerce to spread brand awareness and provide direction to increase property revenue through direct reservation at affordable prices.

All BookandLink products can be accessed through an extranet which can also be added features as needed, such as Point of Sales, Rate Shopper, Loyalty Program, and Dynamic Pricing in the Add-Ons option. With an affordable price, your property can now reach a wider market, as well as revenue that is clearly increasing. Prepare your property sales strategy from now on, say goodbye to overbooking, and provide the best experience for your guests with BookandLink Hospitality Software.

Hotel Systems Become the Right Investment When Facing the Pandemic

Facing a crisis in the middle of a pandemic that is not yet known when it will end will make many industries rack their minds to maintain their business. One of the most affected industries is the hospitality which has begun to reduce or even temporarily close its property operations. BookandLink makes hotel systems an appropriate tool or investment to maintain business continuity in the midst of a crisis. Why?

The number of reports circulating about the state of tourism and hospitality in the world, making many parties overwhelmed to handle it. Cancellation of reservation is also unavoidable when government policy asks to close some or even all access to travel outside the city and country. However, despite this situation, the importance of the hotel management to maintain and continue to update information about conditions that occur is still needed. Some properties have survived by looking at future developments that will occur by using hotel systems that are connected to hotel operations. Although some hotels apply for work from home, with this hotel system, everything can be solved. The hotel system in subjects such as the front office system, channel manager, and website for direct reservation.

These three products are arguably systems that can be relied upon in running a hotel business. For example a hotel listed in OTAs, wholesalers, and offline agents will certainly be overwhelmed and frightened to not be optimal in selling room inventory. Investment in hotel systems during this pandemic can continue to work optimally to follow up on canceling reservations and replacing them by reselling rooms. In addition, commission policies from different OTAs are considered, therefore an alternative to direct sales channels is needed, namely booking engines. Usually the booking engine no longer charges fees on incoming reservations.

When the pandemic ends, the hotel will face a recovery period which of course the traveling trend will gradually grow. To prepare it, hotel systems, such as channel managers will continue to work to distribute inventory prices and manage thee extensive revenue. The hotel can also monitor the development and growth of its business by setting prices and preparing promotional strategies with Calendar within a period of months to 1 year.

In addition, the hotel system can also provide complete reports on operations so that the owner or manager can still monitor the situation of the property. Through the hotel system, the manager can continue to update information for guests regarding the situation that occurs in the hotel, where interaction and communication are important in order to maintain the trust of guests.

This advantage is what BookandLink means by proper investment because by using the hotel system, all operational activities and communications to guests will continue to be conveyed. BookandLink has a variety of service options for managing reservations, operations, and digital marketing to increase hotel room sales. By a local team that will help to operate the system as well as addressing problems with the system, BookandLink also has a very affordable offer without reducing the quality of the hotel system.

Want to know how hotel systems can work optimally in increasing sales? Visit our LIVE DEMO page now.