How Hotel Can Rank Better in Online Travel Agent

The online travel agent (OTA) industry has revolutionized how people book accommodations, becoming a highly competitive space for hoteliers. As a hotelier, you want to ensure your property ranks as high as possible on OTA search results pages. Here are some tips on how to rank better in OTA searches and increase your hotel’s online visibility.

 

1. Optimize your listing

Optimizing your property’s listing is the first step in improving your OTA ranking. This means including detailed descriptions, high-quality photos, and accurate amenities and room information. Use keywords and phrases that travelers are likely to search for, such as “pool,” “free Wi-Fi,” or “pet-friendly.” Be sure to update your listing regularly to reflect any changes or updates to your property.

 

2. Encourage guest reviews

Guest reviews are a critical component of OTA search algorithms. The more positive your reviews, the higher your hotel will rank in OTA search results. Encourage guests to leave reviews by sending post-stay follow-up emails or offering incentives for reviews, such as discounts or loyalty points. Responding to negative reviews professionally and courteously can also help your hotel’s reputation and ranking.

 

3. Offer competitive rates

OTA search algorithms consider the rates hotels offer when ranking search results. To improve your ranking, ensure your rates are competitive with other hotels in your area. Consider offering discounts or promotions to attract more bookings.

 

4. Use OTA promotion tools

Many OTAs offer promotion opportunities for hotels looking to increase their visibility. OTA promotion tools can increase your hotel’s exposure and drive more bookings. Use paid search ads, banner ads, or featured listings to improve your hotel’s online presence.

 

5. Provide exceptional guest experiences

Finally, the best way to improve your OTA ranking is to provide outstanding guest experiences. Happy guests are likelier to leave positive reviews and recommend your hotel to others. Ensure that your staff is friendly and accommodating and that your property is clean and well-maintained. Offer personalized amenities and services to make your guests feel unique and valued.

In conclusion, ranking better in OTA searches requires optimizing your listing, encouraging guest reviews, offering competitive rates, investing in OTA advertising, and providing exceptional guest experiences. Following these tips can increase your hotel’s online visibility and attract more bookings through OTAs.