[Hotelier Insight] – Most Popular Online Booking Channel

We recently interviewed one of our hotel partners, who is effectively utilizing all of our connectivity provider partners to boost bookings for their hotel. We are inquiring about the best practices, the challenges faced, and how Bookandlink can provide a solution.

Real-time customer engagement is a crucial element for a successful distribution strategy. Online travel agencies (B2C), bed banks and wholesalers (B2B), and the hotel’s direct website are the primary sources for hotel bookings. Discovering each booking source’s advantages and challenges can help make informed decisions about the channel mix. Developing a robust blend that caters to your unique requirements is essential to boost direct bookings for your hotel business.

Online Travel Agents (B2C)

Online travel agents like Booking.com, Expedia, Airbnb, and Trip.com account for approximately 40% of hotel bookings. OTA platforms usually charge a commission fee for bookings. Guests can quickly make reservations and payments through the OTA website. OTAs receive a commission for each booking, and the property gets the remaining amount. Maximizing profits requires diversifying booking channels. Relying solely on OTAs for reservations can have a negative impact due to their high commission fees, which can reach up to 20%–30% per booking. Online travel agencies (OTAs) may request hotels to participate in promotional campaigns to increase visibility and lower rates.

Many property owners use a channel manager, such as ChannelKu, to streamline the distribution of their inventory and consolidate their rates, rooms, and channels into a centralized location for greater efficiency.

Benefits:
  • Your hotel brand can attract travelers worldwide, regardless of their target markets or demographics.
  • Region-specific online travel agencies such as Trip.com and Traveloka provide access to exclusive niche markets for travelers.
  • The “billboard effect” is a powerful tool that can enhance the visibility of your property to potential travelers who may not have been previously aware of your establishment. By leveraging online travel agencies (OTAs) for research, it increases the likelihood of consumers booking directly with your property.
  • You can effectively manage the distribution mix by utilizing marketing incentives, special offers, and inventory allotments. Maximize your OTA sales share with these powerful tools.
Challenges:
  • The hotel occasionally promoted a “unique promotion,” while well-known OTAs imposed steep commission fees.
  • The guest journey can be minimally influenced by the provider when guests reserve your hotel through an OTA. Additionally, limited insights may be provided into these guests since the initial interaction is with the OTA and the guest data.
  • Monitoring and upholding rate parity between online travel agencies (OTAs) and direct booking channels is essential.
Solutions:
  • ChannelKu is a tool that enables you to manage rates and inventory across all OTA platforms.
  • Using rate multiplier features, boost your rates for certain OTAs that violate parity.

 

Bedbank

What is a Bedbank, and how does it work? Max Starkov, an adjunct professor at NYU Tisch Center for Hospitality, said bed banks have significantly contributed to hotel distribution for over two decades. Hotel accommodation wholesalers have existed for several decades, predating the advent of online technology. Therefore, they are not a novel business model. Bed banks, specialized B2B platforms, contract supply from hotels, and accommodation providers. Long-haul international vacation destinations usually have this supply available. This travel solution is accessible to sellers who consolidate travel demand from multiple sources, including traditional travel agents, small and medium-sized tour operators, and select low-cost airlines. A bed bank provides a beach resort in Thailand to retail travel agencies based in London.

Benefits:
  • Bedbanks provide extensive partnership opportunities, reducing the inconvenience for hotels to engage in individual contracts with travel agents or corporate firms.
  • Bed banks are the most effective way to achieve targeted-based occupancy.
Challenges:
  • For optimal results, it is recommended to operate bed banks at rates 5% to 10% lower than the net rates obtained from OTAs.
  • Bedbanks may sell rooms at higher prices than OTAs. The anticipated Average Room Rates are not being achieved as intended.
Solutions:

Our hotel partners utilize ChannelKu’s Room Allocation feature to guarantee that Bedbanks is assigned at least 25% of the rooms available.

 

Direct Booking

Direct booking refers to guests making reservations directly with the hotel rather than relying on a third-party online travel agency (OTA) or other intermediaries. When a hotel employs a third-party platform vendor, they typically opt for a fixed-fee or commission-based model.

Benefits:
  • Enhancing guest experiences can be achieved through personalized and exclusive guest relationships.
  • Enhance your experience with our exceptional pre-arrival upsell opportunities.
  • Maximizing revenue and profits can be achieved by eliminating commissions from third-party OTAs or other marketplaces.
  • Leveraging guest data can enhance pre-arrival communication and post-stay remarketing efforts.
Challenges:
  • To maximize direct bookings for your hotel, it’s essential to have a solid digital marketing strategy or seek help from an experienced hotel marketing professional. This approach can be more cost-effective than other channels.
  • The acquisition cost may be higher than a fixed fee when utilizing a commission model.
Solutions:

Our hotel partner employs dynamic pricing and room allocation solutions. The last room available can be managed efficiently and increase the revenue.

 

 

 

How Hotel Can Rank Better in Online Travel Agent

The online travel agent (OTA) industry has revolutionized how people book accommodations, becoming a highly competitive space for hoteliers. As a hotelier, you want to ensure your property ranks as high as possible on OTA search results pages. Here are some tips on how to rank better in OTA searches and increase your hotel’s online visibility.

 

1. Optimize your listing

Optimizing your property’s listing is the first step in improving your OTA ranking. This means including detailed descriptions, high-quality photos, and accurate amenities and room information. Use keywords and phrases that travelers are likely to search for, such as “pool,” “free Wi-Fi,” or “pet-friendly.” Be sure to update your listing regularly to reflect any changes or updates to your property.

 

2. Encourage guest reviews

Guest reviews are a critical component of OTA search algorithms. The more positive your reviews, the higher your hotel will rank in OTA search results. Encourage guests to leave reviews by sending post-stay follow-up emails or offering incentives for reviews, such as discounts or loyalty points. Responding to negative reviews professionally and courteously can also help your hotel’s reputation and ranking.

 

3. Offer competitive rates

OTA search algorithms consider the rates hotels offer when ranking search results. To improve your ranking, ensure your rates are competitive with other hotels in your area. Consider offering discounts or promotions to attract more bookings.

 

4. Use OTA promotion tools

Many OTAs offer promotion opportunities for hotels looking to increase their visibility. OTA promotion tools can increase your hotel’s exposure and drive more bookings. Use paid search ads, banner ads, or featured listings to improve your hotel’s online presence.

 

5. Provide exceptional guest experiences

Finally, the best way to improve your OTA ranking is to provide outstanding guest experiences. Happy guests are likelier to leave positive reviews and recommend your hotel to others. Ensure that your staff is friendly and accommodating and that your property is clean and well-maintained. Offer personalized amenities and services to make your guests feel unique and valued.

In conclusion, ranking better in OTA searches requires optimizing your listing, encouraging guest reviews, offering competitive rates, investing in OTA advertising, and providing exceptional guest experiences. Following these tips can increase your hotel’s online visibility and attract more bookings through OTAs.

Bookandlink Selected as Premier Connectivity Partner 2023 by Booking.com

Booking.com has named Bookandlink, a prominent hotel technology company, a premier connectivity partner for 2023. This distinguished relationship will allow hotels worldwide to connect seamlessly to Booking.com’s massive network of travelers, driving more bookings and increasing income.

With over 28 million listings and 1.5 million room nights booked daily, Booking.com is one of the world’s leading online travel firms. Bookandlink, as a premium connectivity partner, will offer hotels a streamlined, user-friendly interface for managing pricing, availability, and reservations across Booking.com and other distribution channels.

This collaboration is an important step forward for Bookandlink, which has quickly established itself as a hotel online distribution solutions pioneer. The company’s cutting-edge software enables hotels to manage their online presence, distribution, and revenue in real-time while also delivering valuable insights and analytics to assist them in making data-driven decisions.

By collaborating with Booking.com, BookandLink will give hotels more visibility and exposure to potential visitors, increasing occupancy rates and income. The collaboration will also give hotels access to advanced marketing tools from Booking.com, such as targeted promotions and personalized offers, to increase bookings and drive loyalty.

Philippe Raunet, CEO of Bookandlink, expressed his pleasure when Robert Csenar, Connectivity Manager from Booking.com, visited the Bookandlink office in Bali. He says, “We are thrilled to be selected as a premier connectivity partner for Booking.com.” “We look forward to helping hotels connect with Booking.com’s vast network of travelers and grow their business.”

Finally, Bookandlink’s selection as a premier connectivity partner for Booking.com represents a significant accomplishment for the company and a testament to the quality of its technology solutions. This collaboration will increase hotels’ visibility and exposure to potential guests, resulting in more bookings and revenue. With BookandLink and Booking.com working together, hotels worldwide can look forward to a bright future of increased bookings and growth.

Rate Plan Hacks That Hotelier Need To Know

What is the Rate Plan? Booking.com says a rate plan is a label or category that organizes prices. An example is the non-refundable rate. Rate relation or derived rate plan: A rate relation, or derived rate plan, is a rate plan that acts as a child to a specific parent rate plan and can follow the parent rate plan as you specify.

In this blog, we will learn more about the rate plan. From our hotel partners, most of them use rate plans in ChannelKu in a very simple way. Our hotel partners in Kuta have two room categories: Superior and Deluxe.

They only created two rate plans for each room type in ChannelKu as Parent Rates. They are using Partial Refundable and Non-Refundable. Interestingly, when the rate plan is pushed into OTA, it gets eight rate plans for one room type. The hotel manager expanded the OTA rate plan using promotional tools such as Child Rates. The hotel’s promotions are Early Bird, Basic Discount (as baiter), Last Minute and Stay Pay Offers. Then each promotion will be Partial Refundable and Non-Refundable.

The hotel management decided to use this method because they’ll get highlighted automatically by OTA’s algorithm. They successfully stay in OTA recommendations when the guests search the hotel areas. They also minimized human error when uploading the correct rates because only two rate plans per room were sent to the OTA.

The tips that the hotel can share with you are:

  • Make it as simple as possible for the rate plan in .
  • Ensure you have attractive offers in the OTA.
  • Start to work using percentages instead of fixed amounts.

Meanwhile, the hotel keeps a similar strategy in to ensure that direct booking always comes through. They combined Google Booking Link and to secure their presence and payment.

If you want more information about Bookandlink, please do not hesitate to contact our sales team.

 

 

 

Early Bird Promotion and Why Hotels Need It

Introduction

Hotels need to create an early bird promotion to engage with customers. With early bird promotion, hotels can generate revenue faster up front.

Why Hotel Need It?

Early bird promotion is a marketing strategy used to attract customers. It is a discounted rate that enables customers to book rooms at a reduced price, usually for limited time periods. This allows hotels to fill their empty rooms and generate revenue.

How to Apply Early Bird Promotion?

  • Create an early bird promotion.
    • Ensure that you already understand your guest’s behaviour for the booking window. Most resort hotels have booking windows 30 days up to 60 days ahead. For business hotels, it’s shorter it may be 7 days up to 15 days before the check-in date.
  • How to create an early bird promotion?
    • You’ll need a clear rate structure and goal for how much the early bird promotion you need to achieve in advance.
    • After you decide, start to create an attractive discount.
  • Apply for the early bird promotion on your website or social media channels.
    • Direct booking is always the best. You can set the early bird in OTA channels, but please ensure that you have already calculated the commission/compensation.

Conclusion

Hotels need to create an early bird promotion to engage with customers. It’s a good way to get more people to book their stay at your hotel, and it can help you earn more money. If you are looking for ways to attract more customers, then this might be one of them!

 

Do My Hotel Need Channel Manager?

Introduction

Hotel owners and operators are faced with more challenges than ever before. How do you manage staff, marketing and revenue in a successful hotel business? If you’re wondering how much a channel manager can help your business, here are some reasons why they should be considered:

Channel manager is software that allows hotels to manage their business channels.

Channel manager software allows hotels to manage their business channels. It helps hotels to manage their channels by tracking inventory, managing rates and helping to improve the reservation department.

How to identify if your hotel needs a channel manager (CM)?

To identify if your hotel needs a channel manager (CM), you must answer these questions:

  • Does the hotel have more than one channel?
  • Do your team exhausted updating all the rates and inventory on each channel?
  • Is there any challenge when you want to track all channel reports to take a decision?

If the above question answers “YES”, you need a channel manager.

The cost savings from using channel manager.

Yes, using a channel manager can save you money. It’s a fact that the cost of running a channel manager is lower than updating the channel manually. This is because there is no need for staff training to understand each channel extranet deeply. You can also save the staff time save time by automating repetitive tasks such as updating prices and inventory on each platform.

If you’re looking for more information, how much does hotel channel management cost? Then check out ChannelKu. ChannelKu is the top 3 channel manager in the SEA region. It’s also well known for local support and is the most affordable channel manager in SEA.

Increase sales and revenue.

You can increase sales and revenue by increasing the conversion rate. You can also increase sales and revenue by increasing the average booking value, or ABV. This can be accomplished by bringing in more guests who book rooms at higher prices per night or by encouraging existing guests to stay longer in their rooms (which will result in more nights booked).

You’ll want your channel manager to have experience with all of these things so that they know how best to optimize them for your hotel’s website.

Channel managers are important tools for any hotel to use, especially those with more than one channel.

The answer to this question is a resounding yes! Channel managers are important tools for any hotel to use, especially those with more than one channel.

Channel managers help you keep your inventory in sync across all channels. This means changing the pricing on one site, or updating availability on another will automatically update across all other connected sites. This makes management much easier because there’s no need to update each site individually every time something changes manually–you have one place where everything lives. Updates happen automatically when they should happen.

Conclusion

Channel managers are important for any hotel, especially those with multiple channels. A channel manager will allow you to keep track of all your channels and ensure they run smoothly. With so many different platforms out there today and more coming every day, it can be hard to keep up with everything that needs to be done. If this sounds like something that could benefit your business, start using ChannelKu by simply clicking this LINK!

 

7 Hotel Pricing Strategy That You Can Use

The right pricing strategy can help a business attract new customers and increase revenue in the competitive hotel industry. Whether you run a motel or a five-star resort, you can use various pricing strategies to boost occupancy and profits.

We share with you seven techniques you can apply to your hotel below.

Dynamic pricing

The concept of dynamic pricing adapts room rates to demand, occupancy, and season. Thus, hotels can raise and lower room rates depending on demand. This adaptable strategy maximizes revenue and occupancy during peak seasons. Hotel needs to set up rules, and they can use their history to learn the best moments. You can use Bookandlink’s Dynamic Pricing add-on to automate the dynamic pricing.

Off-Peak Pricing

Lower room rates should increase revenue when there is insufficient demand. You can maximize revenue by luring tourists on a budget and using their presence to fill unoccupied rooms. Hotels can combine this method to target specific markets if they want to increase occupancy but can still cover the room cost.

Pricing in Packages

If you want more customers, consider bundling your room rates with other services, like meals or spa treatments. This makes your hotel more appealing to potential guests and boosts your revenue by introducing new revenue streams, which is a win-win situation for everyone involved. You can maximize BookingKu by Bookandlink to create package deals.

Early Bird

Offer discounts for early bookings to encourage guests to make reservations in advance. This pricing strategy is also known as “early bird pricing.” This may assist you in filling rooms in advance, preventing you from having empty spaces during the busiest times of the year.

Last-Minute Deals

If you’re having trouble filling rooms that haven’t been sold, you might consider offering discounts on spaces that are still available. This can be a particularly effective strategy for attracting frugal, last-minute travelers.

Pricing for a Returning Guest

Providing returning customers exclusive pricing or discounts is essential to cultivate customer loyalty and long-term revenue growth. You can ensure that guests will return to your establishment by providing these perks, which will, in turn, maximize your long-term revenue.

Group Pricing

Cater to group reservations by supplying them with discounted rates. You can boost revenue at your hotel and make it more appealing to travelers traveling in groups if you book multiple rooms simultaneously and fill them all up.

The hotel’s location, intended clientele, and overall business goals will all play a role in determining the optimal pricing strategy. Consider these strategies, and modify them to meet your organization’s needs. There is a method of pricing that can assist you in maximizing your revenue and accomplishing the objectives you have set for your company, regardless of whether you are trying to appeal to frugal tourists or provide luxurious vacation packages.”

If you want more information about Bookandlink, please do not hesitate to contact our sales team.

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The Advantages of Hotel Direct Booking Introduction

Nowadays, most hotels have websites, social media accounts, and online booking systems. These have given hotels the self-assurance they require to market to clients and even offer clients incentives to book directly through the hotel’s website. When trying to fill empty rooms in your hotel, having guests book directly with you can be better than using OTAs.

The following are some benefits of making direct hotel reservations:

The hotel can manage room allocation and provide better room rates.

By putting together and , hotels can quickly tell the difference between the rates for direct bookings and those for OTAs. You have plenty of leeway as a hotelier to experiment with different pricing strategies and room rates. For example, you could only offer a discount on the price of a room to people who book directly with you.

When the demand in the area is high, hotels can control their room allocation can stop selling on OTA when a certain number of rooms is reached. On the other hand, hotels can make the most money by combining dynamic pricing with a rate multiplier.

Incentives for direct bookers

When your customers book their rooms directly with you, you and the rest of your hotel team are responsible for ensuring they have a good time, starting with the booking site and going through the hotel. These responsibilities are no longer the job of online travel agencies (OTAs) or other sales channels. Additionally, guests who book their accommodations directly through you are more likely to provide feedback and reviews regarding their stay. You will be able to better control the experience of your guests with the help of these reviews.

For example, if the hotel sells the rooms at parity rates between OTAs and IBE, the hotel can add other perks as incentives to the guests. Most favorite perks are massage, airport transfers, and F&B credit.

Eliminating OTA commissions can boost hotel profits.

Some hotels need a booking engine on their website or social media pages. Instead, these hotels rely entirely on online travel agencies (OTAs) to fill their empty rooms and profit from their business. When this happens, hotel owners have to pay commissions to OTAs for the services they provide. When hoteliers integrate booking systems on their website and social media pages and encourage their guests to book directly from their website, they can save more money and increase their revenue because they won’t be paying OTA commissions anymore. Direct booking gives hotels more freedom to add more ways to book on their website and social media pages.

 

 

 

 

 

Hotelier Insight: How Hotel Can Generate Extras Revenue

The holiday season is the most critical time of year for tourism in Indonesia. Most domestic travellers take advantage of religious vacations to carry out their travel plans. Simply put, we went to a few hotels and asked them how they were getting ready for the holidays.

 

Package

The majority of hotels believe that the holiday season is a time best spent with family. Through BookingKu, they are increasing their revenue to its full potential by developing “Family Packages.” Additionally, long weekends are a popular time to book this package.

Most hoteliers intend to raise their “Average Daily Rate” by expanding their selection of vacation packages. The package is not just an increase in the number of occupants but a price increase simultaneously. Some hotel owners go above and beyond by including perks like meals and drinks in their rates.

 

Extras

Hotels, whether they cater to business travellers or vacationers, sell more than just rooms. Utilizing the hotel’s outlets or facilities, such as restaurants, spas, transportation, or coffee shops, can generate ancillary revenue. This type of revenue can be used for a variety of purposes.

Hotels close to an airport, bus station, or train station may offer pick-up services for an extra fee. One of our employees is taking a business trip. He arrives in the early morning at the destination. Thankfully, as an additional complimentary service, the hotel provides pick-up options for its guests. Because he wanted to arrive without complications, he made the reservation in advance.

Since he was staying with one of our hotel partners, he helped the hotel set up the pickup service in BookingKu. Now the hotel generates additional revenue and combines the pickup services with the packages.

From today onward, people are familiar with the internet and booking engines. That’s why most hoteliers suggest to other hoteliers to increase their awareness of direct booking and how to maximise their revenue.

Don’t hesitate to click the button below to connect with our support team if you have difficulties to set your BookingKu.

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If you want more information about Bookandlink, please do not hesitate to contact our sales team.

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Google Travel Insight and how Bookandlink can help your hotel

Google came to the help of the struggling travel industry near the end of 2020 with valuable insights that reveal the riddles of travel demand. Google Travel Insights has been a go-to resource for intelligent hotel marketers looking to study guest behaviour patterns and trends to inform their strategy since its beginnings. We will share what’s new on Google and how it can improve your hotel business.

Components of Google Travel Insights
Google Travel Insights offers a variety of tools, data sets, and insights for individuals working in the travel and tourism business. Currently, these services are separated into three major components, which are as follows:

Google Travel Hotel Insights
The Google Travel component Hotel Insights focuses solely on accommodation. It uses data acquired from hotel queries that Google users input to deliver critical information to hotels.

Hotel owners and marketing specialists, in particular, can find more about the travellers who conduct searches suggesting an interest in a specific travel industry. This insight enables hotels to optimise their marketing approach and direct their spending and efforts toward the travellers most likely to stay with them.

This type of hotel insight will primarily appeal to hotel proprietors. The information and tools offered are also valuable for people in other areas of the travel or hospitality industry.

 

Google Travel’s Destination Insights
The Destination Insights by Google Travel component, as the name suggests, focuses on global destinations. On the most basic level, this refers to many countries worldwide. However, inside each country, the service provides a breakdown of the specific towns, cities, and areas visitors are most interested in visiting.

This component provides essential data on current and historical demand levels for travel to specific destinations worldwide and information on where that demand originates. To give this, Google considers domestic and international travel and information on flights, hotel bookings, and searches.

As a result, this component benefits any travel company with connections to a specific destination. It also enables people and businesses to compare demand for their local destinations to previous years.

Google Analytics for Travel
Finally, unlike the other two components, the Google Travel Analytics Center is only accessible to Google business travel partners such as Bookandlink. This tool covers Enterprise partners and other comparable organisations.

The essential advantage of the Analytics Center is the ability to input your data and then mix it with Google’s unique insights. The application lets you quickly compare your performance across the numerous Google travel platforms.

As a result, it’s an excellent service for tracking your marketing effectiveness, understanding how that performance relates to broader industry trends, and then using that information to make more strategic business decisions.

Want to know what Bookandlink and Google can do with your hotel? Contact our sales team now.

 

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Bookandlink and Google will host a webinar in early 2023 to socialize these tools. We also share tips and tricks on how the hotel can increase its online presence and generate more revenue with Bookandlink. Please subscribe to our newsletter for more information.