Hotelier Insight – Unlock Power of Domestic Market

“Providing Local Payment Options Can Increase Domestic Booking Conversion at Your Hotel”

Payment options can be a deciding factor for many travellers when booking a hotel room. According to a YouGov study, 58% of travellers are more likely to book a hotel if their preferred payment method is available. Hotels can increase the likelihood of guests booking directly with them and boost their direct booking conversion rates by accepting local payment methods.

PayKu v2 is created for the domestic market in Indonesia. Its designs cover all payment methods that are very popular across the country. In this blog post, we’ll look at the advantages of providing local payment methods as well as strategies for implementing them, such as:

Understanding your target market

Understanding your target market is the first step in offering local payment methods. Consider your visitors’ demographics as well as the regions they come from. To determine which payment methods to provide, research popular payment methods in those countries. For example, guests from the Java region are already aware of e-wallets. Meanwhile, regions from Sulawesi prefer bank transfers.

Providing various payment options

Because different guests prefer different payment methods, it is critical to provide a variety of payment methods to accommodate everyone. Consider accepting credit cards, e-wallets, bank transfers, and other standard payment methods.

Providing multi-channel payment options will increase the conversion probability because most transactions are abandoned on the payment. Business Insider shows that 46.1% of online transactions are abandoned on the payment page.

Integrating with local payment processors

Hotels may need to integrate with local payment processors to process local payments. Look into payment processors in your guests’ countries to find a reputable and trustworthy partner.

PayKu v2 accepts credit cards, virtual account bank transfers, over-the-counter transactions, and the pay later option. All of these payment channels are available locally throughout all regions in Indonesia.

Promoting local payment options

Once you’ve established local payment options, enabling them to guests is critical. Include payment option information on your website and in marketing materials. Consider offering discounts or other incentives to guests who book directly with you and pay with local payment methods.

The hotel can work with their OTA partners to provide this through the “pay at the hotel” option. With this, the hotel can send a payment link to the guest and finish the payment.


The Bookandlink team will speak about how to unlock the power of the domestic market on the Booking.Com x Bookandlink Webinar on 7th March 2023. The webinar is available for hotels in Sumatra and Java areas. Click here if you want to attend the event.

Hotels can increase domestic booking conversion rates and offer guests a more convenient and personalized booking experience by accepting local payment methods. Hotels can gain a competitive advantage in the market by harnessing the power of domestic payment methods with the proper research and strategies.

 

If you want more information about Bookandlink and PayKu, please do not hesitate to contact our sales team.

 

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